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Meet an Indie Agency: Something Different
February 5 @ 9:30 am – 10:00 am PST
The name came from the same place as ordering dinner when you’re hungry.
“Do you want Chinese? No. Italian? No. Mexican? No. Well, what do you want? I don’t know. I just want something different.”
New York, where Tommy Henvey and Patti McConnell started writing a business plan during the break of a shoot that was ripping their souls out. That was 2014. They launched Something Different in 2016, and now they’re approaching their 10th year.
They do funny really well. High craft level. But the real difference is how they stripped away the layers. No 57 approvals. Brands get dragged into the bunker from day one. The partnership gets carved by hour one.
Here’s the part that hit: the day before a major shoot, the client had an internal issue and couldn’t do the spot they’d planned. Instead of eating the money, Tommy and Patti wrote something new that night and shot it the next morning at 9am. It became one of their client’s favorite spots.
That’s not something you learn. That’s something you earn after decades of grinding.
They also sent soup to a client’s sick kids because they knew what reentry from a shoot looks like. That wasn’t strategy. That was being parents who give a damn.
