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Meet an Indie Agency: H/L
February 9 @ 9:30 am – 10:00 am PST
H/L has been independent for 40 years — and they’ve spent that time solving a problem most agencies don’t even attempt. How do you take Fortune 100 brands like Toyota and McDonald’s and make them matter at the neighborhood level? Not regional. Not “geo-targeted.” Actually local — like connecting the South Asian community in the Bay Area to Toyota through professional cricket partnerships local.
Trey Curtola, CEO, walks us through what H/L does differently with 180 people across 22 states and six offices. Their secret weapon: everything in-house, from a 65-person media team running programmatic, search, and social to a full data and innovation department with engineers — yes, engineers at an ad agency — who identify micro audiences and build authentic connections that mass-reach tactics miss entirely. With relationships spanning 30+ years with Toyota and 25+ with McDonald’s, H/L proves that independence and longevity aren’t mutually exclusive — they’re the point.
Who should watch:
🟢 Agency leaders building long-term client relationships that span decades
🟢 CMOs evaluating how to activate national brands at genuinely local levels
🟢 New business leads exploring the indie advantage in regional and local marketing
🟢 Operations leaders interested in building in-house capabilities that replace vendor dependencies
🟢 Anyone curious about what 40 years of independence teaches you about staying relevant
indiework #indieswork #meetanindieagency #localmarketing #agencylife
