Year 1: verb
February 11 @ 9:30 am – 10:00 am PST
Shannon Jones and Yadira Harrison didn’t ease into agency ownership. They ended at their previous agency on a Friday, started verb on a Monday, and within days were off and running. Their name says it all — verb, because they’re known for making things happen. Since launching, they’ve won Crain’s A-List Agency of the Year, built a reputation for groundbreaking experiential work with projects ranging from food-meets-cheese-rave activations to bringing the Airbnb Up House to life, and proven that the right partnership can turn lightning in a bottle into a sustainable business.
Join Shannon and Yadira on Year 1 as they talk about how they knew they had something special after working together on the Airbnb business, why choosing a partner with the same work ethic matters more than shared ideas, and the real ebb and flow of building an agency from scratch. They’ll share why they gave themselves 100 days to do “all the things” (and still don’t know exactly what those were), how client relationships built before launch gave them instant traction, and what advice they’d give to anyone standing on the edge of taking the leap. This is the honest, no-filter story of building something new — and making it work.
Who should watch:
🟢 Agency professionals considering starting their own shop
🟢 Founders navigating the realities of partnership dynamics
🟢 Experiential agency leaders looking for peer insights on growth
🟢 Anyone curious about what the first year of agency ownership actually looks like
🟢 Creative leaders evaluating when it’s time to take the leap
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