Positioning Problem — When Your “Unique” Sounds Like Everyone Else
February 19 @ 9:30 am – 10:00 am PST
Saatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented agencies lose because their positioning makes them sound exactly like everyone else.
His core insight at TEAM UNCOMMON: clients do not buy services. They buy solutions to problems. And until your agency figures out the difference, you are competing on price.
In this Consultant Corner deep dive, Howard walks through his Agency Differentiation Framework — how to diagnose the commodity trap, discover your uncommon expertise, and build positioning that clients will pay a premium for.
#indieswork
