Saylor Builds FLEET, a Creator Studio for Brands Tired of Renting Attention

The LA agency formalizes years of creator work into a studio and brings in Nneka Enurah Lee to run it

Saylor, the Los Angeles social-first creative agency, has launched FLEET, an in-house creator studio built for a moment when brands want more from creators than a place to park a campaign.

The pitch is a shift in posture. For years the creator economy sold distribution — reach, impressions, a face to hand the product to. FLEET treats creators as creative partners from the first conversation, pulling strategy, casting, content development, production and partnership execution under one roof. It’s less about showing up in someone’s feed and more about building the thing people came to watch.

The idea already existed — now it has a name

Saylor didn’t invent this capability recently. Creator work has sat at the center of the agency’s approach since it opened in 2021, and FLEET formalizes it into a studio brands can actually hire.

“At Saylor we believe the best advertising doesn’t feel like advertising. It feels like entertainment,” said Will Trowbridge, founder and CEO. “Creators sit at the center of culture because they’ve built audiences that actually choose to spend time with them.”

That last part is the whole argument. Attention that’s chosen is worth more than attention that’s interrupted, and Trowbridge’s point is that brands should be building ideas with creators rather than buying space next to them.

A studio, not a rolodex

FLEET’s remit runs from creator strategy and casting through partnership packaging, creator-led IP development, production and execution. The through-line is longevity — programs meant to generate value well past launch day rather than transactional deals that evaporate once the post goes up.

The studio is aimed at brands ready to move beyond one-off influencer buys and build sustained audience engagement instead. In practice that means treating a creator relationship the way an agency treats a franchise: something to develop, not something to rent.

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The hire that signals the ambition

To lead the studio, Saylor brought in Nneka Enurah Lee, a 15-year veteran of entertainment, media and technology, to head its creator and brand partnerships work.

Nneka Enurah Lee will head up creator studio FLEET at Saylor.

“The strongest partnerships happen when creators are brought in as creative collaborators from the start, not simply as distribution channels,” Lee said. “What excited me about joining Saylor was the opportunity to help build FLEET from the ground up — an offering that treats creators as creative partners and focuses on ideas that feel authentic, culturally relevant and worth people’s attention.”

Lee’s résumé reads like a map of where branded content has lived over the past decade: Amazon Advertising, Reese Witherspoon’s Hello Sunshine, Mass Appeal, React Media and Authentic Entertainment, with work spanning social, streaming, connected TV, branded entertainment and live experiences. She also advises entrepreneurs through the Tory Burch Foundation and sits on the Black@ADCOLOR Leadership Committee.

Momentum behind the launch

FLEET arrives on a good run. Since 2021 Saylor has grown quickly while working with Netflix, Disney, Paramount+, Hilton, Anthropologie and Tubi, and it recently took Silver for Best Social Media/Influencer Agency of the Year at the 2026 Ad Age Small Agency Awards.

More FLEET initiatives and programming are due later this summer. The name suggests the plan: not one campaign, but a whole fleet of them.