OMG! There’s Nothing ‘Basic’ About Walrus’ Hilarious Campaign for Lowes Foods

So many delicious layers to unpack

When indie agency, Walrus, got the brief from its Carolinas-based client, Lowes Foods, for their Brown Bag private label brand, it was, according to Creative Director, Jillian Dresser, pretty straightforward.

What she and the team delivered as a result was a series of hilariously cheeky spots promoting the label’s basics featuring a character that checks all the boxes of being “basic” by modern pop culture standards. (Yes, you can view a few of them in this episode, because you have to see them to witness the sheer genius of a simple idea made even more excellent by inspired casting.)

In this episode of #indiework Live, Jillian breaks down everything from the brief to the, ahem, basics of creating work that sells itself, and crafting a clever campaign with a “twist of wit,” that’s tonally and aesthetically spot on in its satire without being mean or missing the point of selling the product and differentiating the client from the competition.

It’s ‘totes’ worth a watch!