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#indiethinking: What do you mean you’re not an agency?

May 7, 2024 @ 9:00 am – 9:30 am PDT

We had an alternate headline: To be or not to be an agency. But we preferred the first one.

Ad Age‘s Ewan Larkin had a piece last week about agencies working feverishly to … not call themselves agencies. It’s an ongoing argument. Is it an agency? Is it not? Is it somewhere in between?

We dig into whether or not agencies should be an agency or not. That is the question.

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