It’s definitely not Thursday, and but it is time for another #IndieWork roundup—the latest and greatest from our Indie Agency News members.
Before you jump into our typical roundup (or after), take a moment to check out the Indie Agency News Top 40 Winners, which just dropped this week. Check out the rankings, and spelunk into the full gallery for all the indie goodness you’ll need to get you through the rest of the year.
Want to be included on this list? Members can tell us about your latest work here. Not a member yet? Start here.
Tombras for Spirit
First up, Tombras made the best imaginable use of Frankie Muniz in this ad promoting Spirit Airlines’ blocked middle seats—meaning Malcolm is no longer in the middle.
Pereira O’Dell for SimpliSafe
Guard dogs are a thing of the past, leaving a sweet Rottweiler named Brutus and his Dobermann neighbor to lounge on the bed instead of patrolling the yard for intruders in this ad for SimpliSafe’s home security system.
The Famous Group for ESPN
SPORTS! Just in time for NBA Tip-Off this week, The Famous Group had some fun with an XR stage, Mixed Reality and Unreal Engine on dazzling work with ESPN. Take a look behind the scenes.
Mother for Amica Insurance + the NBA
The Boston Celtics will be sporting Amica Insurance on their jerseys this year, so Mother contextualized the importance of Celtics fandom for New Englanders while touting its support of the team.
FUSE Create for Niuriss
Canada Royal Milk’s Nuiriss brand baby formula gets a tender and emotional treatment from FUSE that puts parents’ memories of their babies’ earliest moments front and center.
Uncharted for River Action UK
Holy crap! Timed to London’s March for Clean Water, Uncharted and River Action UK created a “pooster” made of £50 notes stained with sewage—soiled, that is, just like the dirty profits of water companies that haven’t been held accountable for water pollution.
Planit for Great Stuff
DIY has never looked (or sounded) this cool. Check out a hot sizzle showing Planit’s slick work for Great Stuff.
Zambezi for the Minnesota Timberwolves
Are they kind or nice—or are they niiiice? The Minnesota Timberwolves are redefining ‘Minnesota Nice’ in a bold new campaign, Bring the Nice, which transforms the term from polite and neighborly to confident and athletic.
Karsh Hagan for Colorado Tourism + Pepper’s Senior Dog Sanctuary
Karsh Hagan shared a sweet behind-the-scenes look at their work for the Colorado Tourism Office, which highlights sustainable and local eateries—in a gorgeous setting, of course—as part of its “Do Colorado Right” campaign.
KH’s work for Pepper’s Senior Dog Sanctuary might just leave you in happy tears, though. We love when advertising goes to the dogs.
Propac for Jack Links
It has meat, it has taco flavored Dorito filling, and it has puns. You had us at “Meat Your Flavtour,” Propac.
Left Off Madison for Technics
This latest work for Technics starring the multihyphenate Donovan Carter is real, earnest and personal. Hole in one.
D/CAL for the Detroit Pistons
“No single person is gonna raise our game alone” and “do work” feel like anthems for Detroit in this galvanizing work for the Pistons.
The Famous Group for the Minnesota Vikings
Using Vixi Suite, The Famous Group puts players into AI Halloween costumes, including Ghostbusters and Star Wars getups—and speaking of the latter, Daisy Ridley made an appearance.
Work from outside the IAN network…
Purpose
In partnership with the UN’s Verified for Climate initiative, Purpose launched The Future Thanks You campaign to combat climate misinformation by inspiring hope and action instead of that lingering sense of doom. The campaign asked over 25,000 people to envision a renewable-energy-powered future for 2045 and used their responses to create videos featuring global perspectives on how renewable energy can make those hopeful visions a reality.
Madwell
Brooklyn-based creative agency Madwell is unleashing a spooky Halloween campaign for the iconic Italian amaro Fernet-Branca in New Orleans – “America’s most haunted city!” It’s a nifty online hub with all kinds of fun stuff. And a haunted house? Yep.
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
