Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed

The creative tide may be turning with new audiences

Carson+Doyle knows a thing or two (or 50) about the Gen Z market. And during this year’s Super Bowl, the team live chatted with a cohort of the audience to get their takes on this year’s ads. They landed with five takeaways. You can see more o’er yonder.

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 2 1

AI & deepfake skepticism

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 3

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 4

The meme-ification of sports

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 5

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 6

Next-gen celebs

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 7

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 8

Not much emotion, and tech everywhere

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 9

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 10

Brands rose to the occasion to focus on women

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 11

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 12

- Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed - Superbowl 2025 13

About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

Category: #indiework, Indies @ the Super Bowl
Tag: Carson+Doyle, Gen Z, Super Bowl LIX

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