Good-Bye to Goodby, Hello to INNOCEAN for Leslie Barrett
After 25 years at Goodby Silverstein & Partners, she becomes the indie agency’s first president
About Indie Agency News (IAN) Our Purpose: Building the global home for independent agencies.
Our Mission: Empowering indies with visibility, resources, and community.
Our Impact: Creating more opportunities for indies, more choices for marketers. We believe independent agencies deserve a dedicated platform that champions their work, connects their community, and catalyzes their growth. That’s exactly what we’re building with our members.
Here’s how IAN serves you:
Media & Editorial
We showcase your excellence through dynamic content that puts your agency in the spotlight, prioritizing engaging video, audio, and livestreaming formats.
Community
We connect you with like-minded professionals through our digital platform and in-person events, creating the collaborative network your agency needs to thrive.
Celebration
We recognize your brilliance through our streamlined Top 40 awards and events that spotlight your achievements and raise your profile with potential clients.
Consulting
We provide you with strategic guidance through member sprints and consultation services tailored specifically to your indie agency’s challenges and goals.
Business Development
We facilitate your growth through Indie Agency Connect, helping connect your agency directly with brands seeking your independent talent and fresh perspective.
While we appreciate quality writing (and we still do that), we’ve built a dynamic broadcast model to showcase your work more effectively:
This multimedia approach creates more engaging, authentic connections for your business than traditional industry coverage alone.
As former editors at publications like Adweek and The Drum, we know how to help you navigate the media landscape:
Your media presence extends beyond our platform—we help you maximize visibility across the industry.
These principles define how we serve our members:
Service first. Service always.
Every interaction with us puts your agency’s needs at the forefront. Your challenges are our priorities.
Play offense for indies at all times.
We proactively advocate for your agency’s visibility and success, never waiting for opportunities to find you.
Start with human.
The rest takes care of itself. Your relationships and personal connections remain central to our approach. We focus on the people behind your agency.
Make it fun. Always.
While we take your business seriously, we ensure your experience with us is enjoyable and energizing.
The indie community decides.
Your voice directly shapes our direction. We build what you need, not what we think you should have.
We are in the business of growing indie business.
Your agency’s growth is our ultimate measure of success. When you thrive, we’ve done our job.
Support the trades and the talented people there.
We help amplify your presence across the industry by collaborating with publications that can showcase your work.
Ignore the rules. There are none.
We break through traditional barriers that have limited your agency’s visibility and opportunities.
Make a difference for someone.
Our purpose is creating meaningful impact for your business and the people behind it.
Give brands and marketers good reasons to look this way.
We spotlight what makes your agency special, helping clients understand the unique value you provide.
As an independent agency—especially if you’re an emerging or smaller shop—you face unique challenges gaining visibility in a landscape dominated by holding companies and global networks.
We created the industry’s first platform specifically designed for you. We’re not just another industry publication; we’re your comprehensive ecosystem built to address the specific challenges you face as an indie.
When you join us, you gain access to live media opportunities, a supportive community, and practical business development resources—all working together to strengthen your position in the market.
When you join our member-led community, you can choose how to engage:
Full Agency/Company Membership
Get your entire team comprehensive access to all IAN resources, consulting services, business development opportunities, and platform features to accelerate your growth.
Individual Membership
Gain platform access and community participation for yourself or individual team members who want to connect with the indie ecosystem. Both options provide you with login credentials that unlock our content, community features, and essential resources.
We’ve structured our membership to deliver exceptional value regardless of your agency’s size. Take the next step for your agency here.
Your agency deserves to work with the best service providers in the industry. Our Preferred Partner Program connects you with vendors who are specifically dedicated to helping indie agencies thrive.
What makes our partner network different:
Proven Track Record
We only recommend partners who already work successfully with our members. You’ll be introduced to vendors with a demonstrated commitment to indie agencies like yours.
Exclusive Selection
We limit each category to a maximum of three Preferred Partners, ensuring you receive focused, quality service rather than overwhelming options.
Diverse Expertise
Our partners span critical business areas including:
Real Results
These partnerships deliver tangible benefits to your business—from streamlining operations to unlocking new growth opportunities.
Your membership gives you direct access to these vetted partners who understand the unique challenges and opportunities of independent agencies.
After 25 years at Goodby Silverstein & Partners, she becomes the indie agency’s first president
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