Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
Author: Indie Agency News Team
Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it
Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry's confusing language accessible to everyone
When Everyone Has the Same Tools, Different Wins (and Another Thing Is That)
Another Thing is built on a simple bet: that brands need to stop trying to stand out with the same tools everyone else has
They Waited 15 Years to Make an Ad. Here’s Why That Worked
How Another Thing listened to what Mike's Hot Honey fans were already doing instead of manufacturing a brand story from scratch
They Wrapped Client Logos on a Demolition Derby Car and Destroyed Them on Purpose
Standard Practice bought a '92 Cutlass, named it Traffic Driver, and took "creating impact" to a new level
The Prodigal Account Director Returns to Young & Laramore
Adrienne Strange returns as first SVP, Chief Client Officer after a decade building national brands at GSD&M
Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud
Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency that just rang the Nasdaq bell.
Scale Meets Soul: How BarkleyOKRP Built a 700-Person Indie That Refuses to Act Like One
A year and a half after merging Barkley and OKRP, the Big Indie model is proving that integration isn't about compromise—it's about making one plus …
4 Hired Guns Start Their Own Band (Not Really, but You Get the Point)
KDSP launches with four W+K alums who spent years as hired guns—now they're writing their own hits
When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever
Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when cultural moments demand it. Joybyte…
TUX Creative House Can’t Stop Making Great W Hotels Work
Chloë Sevigny, Miranda Makaroff, Orville Peck—three episodes of brilliant storytelling
The Creative Who Built a Grand Prix Winner Just Became INNOCEAN’s Global CEO
Jung A Kim took the helm after 19 years shaping its identity
Super Nice Proves Kindness Is a Competitive Advantage
This Atlanta agency led by former VML CCO Jared Kozel is winning Delta, Kickstarter and more by leading with empathy and world-class creative
The Land of Misfit Experts: How X & O Turned Agency Frustration Into Speed
Two ex-agency leaders built a network of 140+ senior pros who solve problems in days, not months—without pitches, decks, or meetings about meetings
Hatch Happily Takes the Problems Nobody Else Wants. And Keeps Growing in the Process
Weird projects, legacy brands, talent puzzles—this Boston agency solves what others won't touch
They’re Not on the Westside. And That’s the Point
With deep East LA roots, Hyphenated taps the city's creative brilliance