The Solo Founder Who Waited Until He Was Ready to Fly
Alex Goulart's Fire Kite launched without co-founders, investors, or a team—just 20 years of preparation and one client
Author: Indie Agency News Team
The Year 1 Commitment That Shaped 22 Years of FerebeeLane
Josh Lane and Matt Ferebee promised never to miss payroll—that discipline became their foundation
Rise New York’s Year 1: The Burnout That Led to Creating a New Creative Force
Flavio Vidigal quit due to burnout, went freelance, then realized he needed to actually build something with this crew
What Party Land’s First Year Taught Them About Being Specific
Only doing comedy seemed reckless—8 years later, Matt Heath and Haley Hunter proved specificity wins
The Brand’s Agent: Abalone Partners Sits on a Critical Side of the Talent Table
Three ex-TMA pros launched a consultancy that works exclusively for brands—and announced themselves with a Super Bowl Grand Prix
Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That
Öpinionated keeps finding new ways to say food is love without repeating the format
Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it
Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry's confusing language accessible to everyone
When Everyone Has the Same Tools, Different Wins (and Another Thing Is That)
Another Thing is built on a simple bet: that brands need to stop trying to stand out with the same tools everyone else has
They Waited 15 Years to Make an Ad. Here’s Why That Worked
How Another Thing listened to what Mike's Hot Honey fans were already doing instead of manufacturing a brand story from scratch
They Wrapped Client Logos on a Demolition Derby Car and Destroyed Them on Purpose
Standard Practice bought a '92 Cutlass, named it Traffic Driver, and took "creating impact" to a new level
The Prodigal Account Director Returns to Young & Laramore
Adrienne Strange returns as first SVP, Chief Client Officer after a decade building national brands at GSD&M
Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud
Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency that just rang the Nasdaq bell.
Scale Meets Soul: How BarkleyOKRP Built a 700-Person Indie That Refuses to Act Like One
A year and a half after merging Barkley and OKRP, the Big Indie model is proving that integration isn't about compromise—it's about making one plus …
4 Hired Guns Start Their Own Band (Not Really, but You Get the Point)
KDSP launches with four W+K alums who spent years as hired guns—now they're writing their own hits
When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever
Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when cultural moments demand it. Joybyte…