The independent agency world — news, work, people and thinking.
Meals on Wheels America Turns Holiday Memories Into a Call for Action
Public Inc. scores a 65-second holiday spot to "Auld Lang Syne," then lets the room go quiet
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Meals on Wheels America Turns Holiday Memories Into a Call for Action
Public Inc. scores a 65-second holiday spot to "Auld Lang Syne," then lets the room go quiet
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The Black Forest Built Kelly Clarkson a Bird
A Brooklyn shop wouldn't sell her a mechanical songbird, so Saint Elmo's Tourism and Schwarzwald Tourismus made her a cuckoo…
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200 Ads Before Lunch, a Ponytail on a 737, and the Wonder Bread Question
Indie Spin: The one with a famous ponytail, a Wonder Bread factory, and an Elf on the Shelf.
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Dear First Graduate: BSSP Hands the Diploma Moment Back to the Family
Six graduates thought they were sitting down for a standard interview — instead, handwritten letters from family and mentors did…
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Texas Pete Built an Advent Calendar for Your Leftovers
Twelve mini hot sauces, 12 recipes and a countdown that starts after the turkey is carved, with work from McKinney
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Carl’s Jr. Gives Bert Kreischer the Fancy Pants
Erich & Kallman introduces the Angus Steakhouse Burger with one simple question: if the burger dresses up, shouldn't you?
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Thermal Cameras, Vinyl Voicemails and a Six-Pack for Your Congressperson
Indie Spin: The one with an undercover Knick, a 17,000-pixel sphere, and zombies who forgot what they're good at.
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Finish Him: The Ad Industry Gets Its Own Fighting Game
Brief Fighter turns copywriters, art directors, strategists and account leads into playable fighters — and the beta is open
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A Rochester Agency Took Its Founder’s Name and Made It a Mindset
Partners + Napier is now Napier. Courtney Cotrupe and Rob Kottkamp on grit, wit, waking sleeping giants and working a…
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A 180-Metre Moustache, the Un-Holding Company and the Happiest Fans in Baseball
Indie Spin: The one with T-Mobile, a mo visible from (almost) space, and a sentiment ranking that's rough news for…
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Brand Trackers Show the Drop-Off. This Score Explains It
Angus McCoubrey's Unstoppable Quotient reads empathy, enrichment and edge to say which funnel stage is leaking and what to fix.
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The Monkey’s Paw of “Ship My Pants” and Other Tales Told Around the Agency Campfire
Indie Spin: The one with a cursed Kmart wish, a 16-year goodbye to IKEA, and a mirror that only shows…
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A Horror Movie You Can Only Watch During an Oil Change (and Other Ways to Get Remembered)
Indie Spin: The one with sludge, soup in a bag, and a cranberry baseball glove.
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Luxury Sells a Feeling. This Fragrance Sells a Lifeline
Doctors Without Borders and Mediaplus Germany turned the perfume sample into a surprising case for basic medical care in crisis…
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Why So Many Agencies Hit a Cash Wall in March (and What to Do About it)
Q4 billings feel like a cushion. Slow payments and upfront costs drain it by Q1 — here's how to forecast…
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40% of One Agency’s YouTube Budget Went to Music Videos. Nobody Knew
A campaign can hit every benchmark and still send a big share of its budget somewhere nobody chose. Here's how…
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How Checkers & Rally’s Made a Wild ’80s Idea the Safe Bet
The brand asked for blue-sky thinking and a 40th birthday. The answer was Yung Gravy, a Kenny Loggins flip and…
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Peak Brooklyn? Cricket Wireless Put Voicemails on Vinyl
ARGONAUT and its long-standing client brought a live lathe to DUMBO — and fit right in with the borough's record…