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    Author: Kyle O'Brien

    Kyle O'Brien is managing editor of Indie Agency News.
    A football player in a maroon uniform tackles a player in white and red, bringing him down to the field—a dramatic moment that echoes the intensity seen in Super Bowl Sermons.

    Super Bowl Sermons and the Death of Discount Culture

    Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers.
    kob
    Kyle O'Brien January 30, 2026
    0 Comments
    Trophy with laurel wreath

    Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty

    Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
    kob
    Kyle O'Brien January 27, 2026
    0 Comments
    A solid blue padlock icon with a keyhole, shown on a white background, symbolizes secure access for hotels and agencies.

    When Hotels Meet AI and Agencies Rethink Everything

    Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled.
    kob
    Kyle O'Brien January 22, 2026
    0 Comments
    3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

    37% of Consumers Now Start With AI, Not Google

    Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
    kob
    Kyle O'Brien January 16, 2026
    0 Comments
    A pink smartphone with stickers reading Fighting Food Insecurity, Resting Meat Face, and You’ve Got Ameri... Amperspam in the back pocket of pink jeans, styled with A&G flair and more fonts for a playful touch.

    A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point

    The effort aims to help food insecurity in Philadelphia and Boston.
    kob
    Kyle O'Brien January 16, 2026
    0 Comments
    TogetherWith Acquires Raygun

    TogetherWith Acquires Raygun Agency

    Raygun brings experiential and cultural storytelling to TogetherWith
    kob
    Kyle O'Brien October 6, 2025
    0 Comments
    Aerial view of a large Royal Caribbean cruise ship at sea with pools and attractions on deck, overlaid with bold white text reading ITS BIG TIME—a campaign crafted in collaboration with Partners + Napier.

    Partners + Napier Debuts Vivid First Campaign for Royal Caribbean

    It's time for big time
    kob
    Kyle O'Brien September 15, 2025
    0 Comments
    American Standard 150 years

    Hanson Dodge Helps American Standard Celebrate 150 Years of Sinks and More

    The tub, faucet, sink and toilet maker states ‘Some Things Never Change’
    kob
    Kyle O'Brien August 1, 2025
    0 Comments
    Two men stand in front of a green wall with graffiti and a round window labeled “Norwegian Cruise Line Escapes to the Great,” evoking New York City vibes. Signs and the “PIÑA COLADA” text create Portals to Paradise.

    Portals to Paradise are Popping up all Over New York City

    Super Nice is behind the creative for the sprawling Norwegian Cruise Line campaign
    kob
    Kyle O'Brien July 30, 2025
    0 Comments
    A glass of blueberry smoothie, children in yellow shirts serving blueberries for the US Highbush Blueberry Council, and a man skateboarding while holding a box on outdoor steps.

    Blueberries ‘Go Big’ in SCC Work for US Highbush Blueberry Council

    It’s the first big campaign by Schafer Condon Carter under new marketing leads for the brand
    kob
    Kyle O'Brien July 25, 2025
    0 Comments
    Aerial view of a winding motorsport racetrack with motorcycles racing at sunset, surrounded by grandstands and hills, showcasing creatività italiana and world-class design reminiscent of the GT World Challenge.

    La creatività italiana conquista il GT World Challenge: quando la velocità incontra il design

    Un weekend di pura adrenalina a Misano, dove 44 bolidi si sfidano mentre Valentino Rossi torna a casa. Ma cosa c'entra tutto questo con il mondo delle…
    kob
    Kyle O'Brien July 16, 2025
    0 Comments
    Paddletek

    Paddletek Pushes Back on Pickleball Stereotypes With Power and Speed

    Young & Laramore's campaign shows a game of speed and athleticism.
    kob
    Kyle O'Brien July 16, 2025
    0 Comments
    A hand reaches for a single bottled drink labeled Bintang inside a frosty refrigerator with visible mist, while a Hawks Beer from Chile sits beside it.

    Star Wars Hawks Beer in Chile

    Who doesn't love a beer ad insinuated into a classic movie?
    kob
    Kyle O'Brien July 11, 2025
    0 Comments
    Campaign has chosen its 40 Over 40.

    Campaign Names Indie Agency News Members to 40 Over 40

    A handful of Indie Agency News members have been named to Campaign's 40 Over 40 list.
    kob
    Kyle O'Brien July 10, 2025
    0 Comments
    Festa Pinza

    Hanson Dodge Again Partners with Milwaukee Institute of Art & Design for Summer Intern Program

    Real-life assignments for actual clients
    kob
    Kyle O'Brien July 9, 2025
    0 Comments
    Stylized script lettering spells Cactus in dark gray with a small yellow cactus icon at the end, set against a dark background—an inspiring touch for leadership teams aiming to accelerate growth.

    Cactus Restructures Leadership Team to Accelerate Growth

    The 35-year-old agency sharpens its model to support client impact
    kob
    Kyle O'Brien June 30, 2025
    0 Comments
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