The independent agency world — news, work, people and thinking.
At 80, A-Basin Still Just Wants You to Ski
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th season
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King’s Hawaiian Teams Up with a Hanson Brother to Drop ‘MMMBites’ for New Soft Swirl Cinnamon Bites
The iconic '90s band member, Taylor Hanson, reimagines its smash hit to prove everything's better with Kings Hawaiian Bites in…
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The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
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Introducing BrandAPI: A New Way to Think About Find-ability in the Agentic Age
The BrandAPI is a concept, not a thing you build.
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The Hogwarts of Advertising Isn’t Here to Decorate the World
Inside VIA, the 33-year-old employee-owned shop in an 1888 Portland library that maps the consequence first and engineers its way…
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Nobody Wants to Pay a Stranger a Lot of Money Right Now
Indie Spin: The one with the trust recession, Dolly Parton's airport, and a pizza built for exactly one person.
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Fire Kite Found a Boy Band to Bury the Penny
A retired coin, a Boy Throb fanbase with a track record and a $50,000 pool that turns photos into clean…
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A Baby Wanted Coffee. The Script Waited Years for a Sip.
Dead Ad Society's second Gold winner finally got made — with hungryman, INNOCEAN USA and a family-owned Pasadena roaster willing…
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Every Brand Is Either a Tim Curry Role or a Dolly Parton Song
Indie Spin: The one with the Whopper's comeback, seashells finding their way home, and a bodega in Queens.
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The BAM Connection Says It in 6 Words or Less
Rob Baiocco and Maureen Maldari left Grey to build a DUMBO shop where simplicity liberates creativity — and a trademarked…
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TDA Boulder Highlights the Nonsense in Financial Ads to Show Off ‘No Nonsense Banking’ at First Interstate Bank
The campaign goes after banking clichés and introduces straight talk, real humans.
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Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark
Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
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Argonaut Releases First U.S. AI-fueled Work for Financial Platform Xero
Xero is driving global expansion with 600 AI-powered campaign variations.
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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Binary & Co Isn’t the Pizza. It’s the Pizza Delivery.
Simon Lewis built a four-person, fully remote Vancouver shop to put the marketing back into digital marketing — and found…
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Your :15 Is Playing to an Empty Couch
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to…
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Grown Makes Things Better Than They Have Any Reason to Be
How a five-person St. Louis creative shop turned "grown-ass adults" into a business model — and why it's still an…
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A Spokestrout, a Cat Named Mittens, and Ten Indies on the Inc. 5000
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an…
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Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.