The independent agency world — news, work, people and thinking.
At 80, A-Basin Still Just Wants You to Ski
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th season
-
Danny DeVito is a Better QB Than Eli Manning
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
-
Quest Says Your Toughest Opponent Is a Tent
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
-
One Airing, 22x the Traffic, and Other Things Your Dashboard Won’t Tell You
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
-
Hyundai’s Handprint Just Became Armor
INNOCEAN USA asked five childhood cancer survivors what kind of warrior they are, then built a national campaign out of…
-
Household Doesn’t Want Your Customers. It Wants Your Fans.
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and…
-
Cosmic Charlie Isn’t Afraid of the Future (It’s Grateful for It)
A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas…
-
Gus Encourages Hoplark to Try New Things
A new brand platform turns the company that invented a beverage category into the one shaping what comes next
-
“We Can Tell Each Other When It’s Terrible.” Inside 20-Plus Years of StayGold and Logitech
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio…
-
Left Hand Agency Measures What Hits the Balance Sheet
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did…
-
The Sentient Bookshelf, the Pizza Tote, and MapQuest’s Second Act
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
-
How to Not Explain Cashback With Otters. And Why It Works
Uncharted's new platform for TopCashback demonstrates the product exactly zero times, and the mirrored creatures carry the entire message
-
40 Years In, Hooked on Phonics Plays the Long Game
The new campaign from Quirk Creative is less about learning to read than about what reading eventually turns into
-
The WWE Championship Belt You Can Win From Your Couch
Cricket and ARGONAUT handed WWE superstars 60 seconds and one very long text message, then put the results on a…
-
Lin-Manuel Miranda Narrates. The Neighbors Star
The People's Theatre opens its first permanent home with a campaign built on the people who were already there
-
A Billionaire Walks Into Borussia Dortmund
Saint Elmo's opens its run as BVB's creative agency with a mockumentary about a man who wants to buy the…
-
How Good Conduct Turned Family Chaos Into Choreography
Greenlight's move from kids' debit card to whole-home tech needed a platform, and the answer was sitting in the word…
-
A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
-
Partners + Napier Taps Yung Gravy for Checkers & Rally’s Original Song for 40th Anniversary
Partners + Napier turned the biggest song of 1986 into "Fryway to the Flava Zone" — an original Yung Gravy…