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Featured Rob Lewis
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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LBRB Collective Has 30 Free Minutes to Answer the Only Question That Matters
A new session series pressure-tests indie agency positioning before the RFP arrives, not while founders are scrambling to answer one
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AI’s Steamed Carrot Problem, a Ketchup Ambush, and a Bodega Built for Protein
Indie Spin: The one with a fleet of Leading Women, a Times Square hot dog hijack, and 93% of physicians…
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The Originality Tax: Why Instagram’s New Update Is A Bill For Imitators
The new algorithm is a foreclosure on the imitation-first model.
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Sea Monkeys, Suitcase Balloons, and the Slow Death of the Click
Indie Spin: The one with a 1,392-foot cheese pull, a cannabis light beer named Herbert, and a whole industry finally…
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Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid
'LEGOLAND Needs You' turns the new Galacticoaster into a cosmic rescue mission where kids build the ship, ride the ride…
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Walt Geer Jumps From VML Into What’s Next
After six years he is taking his time on what comes next — and making the case for feeling, nuance…
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Presidential Portraits, Butterbeer Bars, and the Day the AI Rules Got Real
Indie Spin: The one with a $56 billion betting market, a MoonPie rescue mission, and Cornett's ice cream truck.
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A 55-Year-Old Fitness Icon Just Hired a Much Younger Agency
Jazzercise names Atlanta indie Super Nice its creative partner to reach the next generation of members
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Prince Wasn’t on the List, and Other Lessons in Being Impossible to Forget
Indie Spin: The one with a Marilyn Monroe short film, a 13-week AI shelf life, and Korean fried chicken shot…
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Saylor Builds FLEET, a Creator Studio for Brands Tired of Renting Attention
The LA agency formalizes years of creator work into a studio and brings in Nneka Enurah Lee to run it
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Spider-Man’s Rooftop Stakeout, a Lab Coat Trophy, and the DevOps Rookie Who Beat the Clock
Indie Spin: The one with the human-in-the-loop reality check, creators-as-media, and a golf prize you can actually wear.
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The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage…
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Meet Six+One: The Agency That Grows People, Not Just Brands
13 years, 30 brands, $6.7 billion in acquisitions and a Nordstrom-style pop-up for people the industry overlooks — inside New…
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The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and…
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IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
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The World Cup Ate Everyone’s Marketing Plan (and Google Ate Their Search Traffic)
Indie Spin: The one with a barbell strategy, a fuzzy yellow insurance puppet, and 16,231 comments run through an AI.
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Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
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The 4As CEO Explains How the Organization is Rebuilding Itself in Public
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools,…