The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
-
From Nickelodeon Promos to Peacock and the Owl: Meet Apostrophe
Ryan O'Hare built a design, animation and video production shop in Louisville with a global team — and yes, the…
-
Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword
Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.
-
Grief Campaigns, Bridgerton Spectacles, and a Dead-Wrong Bezos Quote
Indie Spin: The one with Olympic appointment viewing, AI search rewrites, and an argument Jeff Bezos lost years ago.
-
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces —…
-
Complaint Hotlines and Gen Z Toothpaste
Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that's quietly judging your operations.
-
Portland’s Oldest Animal Shelter Just Got Its Best Look Yet
PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years,…
-
Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
-
Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.”…
-
Balls for Balls, Brain Surgery, and the Business of Being Funny
Indie Spin: The one with testicular health at a German football stadium, two decades of bath faucet loyalty, and a…
-
The Agency That Only Does Sports (and MLB Said Yes)
Josh Bogdan left Wieden+Kennedy to build Good Sports Creative in Portland — and his biggest client came with him
-
3 Agencies Just Told You Where They’re Headed Next
Highdive, Born and Raised and Allen & Gerritsen made leadership hires this week that have nothing to do with filling…
-
Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief
Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may…
-
Business Mints, Quiet Mutinies, and the Death of Traditional Loyalty
Indie Spin: The one with post-game analysis, AI recruiting shifts, and strategists reclaiming their humanity.
-
Employee Ownership Built This Agency — 111 Years Later, It’s Still the Foundation
Doe-Anderson CEO John Birnsteel on investing your own money, keeping Maker's Mark for 50 years and why the long view…
-
verb Left on a Friday and Was Fully Booked by Monday
Shannon Jones and Yadira Harrison join Christian Gani on the Year One show to talk about the realities of starting…
-
Humanaut Helps Hero Cosmetics Launch Chocolate Pimples for Valentine’s Day
The social campaign features an all-too-realistic batch of chocolates that look like they need to be squeezed.
-
You Can’t Photograph a Vibe — So Familiar Creatures and Hype Williams Made a Music Video
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
-
Venables Bell + Partners Has Been Proving Independence Works Since 2001
Paul Venables, Will McGinness and Brittni Hutchins on the partnership pure play, coaching culture and why brand love beats performance…