The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Rula and Mischief Roll Out Mental Healthcare Campaign
The spots center on getting therapy rather than talking yourself out of it
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What Role Does AI Play in Your Org? And a More Human Strategy.
Indie Spin: The one with cultural velocity, the brands that lost their soul, and what CMOs say when there's no…
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An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count
Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right…
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When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
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The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google
Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single…
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Lookwell Media Takes the Projects Denver’s Bigger Shops Walk Away From
Kyle Johnston built a full-service video company with no film school and no playbook — and 11 years in, he's…
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30 Years of Building Fandom. McGarrah Jessee Still Isn’t Done.
The Austin indie that turned Yeti from a cooler brand into a global lifestyle icon has a theory about what…
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The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands…
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Gold Paint, Fake UFOs and Back-to-Back Best of Show
Fire Kite launched in late 2024 — by 2026, they'd won Nashville's top creative honor twice in a row
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Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in…
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Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces —…
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$10K in Overhead, Zero Ego and a Yard of Nachos: TiNY Runs on Democracy and Over-Delivery
Michael Stoopack, Mike Rovner and Tom Christmann built an agency where one vote means go — and they can never…
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We’re Marketing Plumbers: Heartlent Group Does the Work Nobody Sees Coming
Jonah Ballow, Keith Stoeckeler and Eliot Gerard left a holding company during COVID, started a collective and now build trophies…
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95% Human Error: Ardmore Group Turns Northern Ireland’s Road Death Crisis Into Ads You Can’t Look Away From
Belfast indie launches a government-funded campaign that uses BAFTA-level filmmaking to confront Northern Ireland's rising road death toll
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The Media Agency That Thinks Your Media Plan Is Broken — and Can Prove It
Danny Weisman and Barry Dan launched Obsessed Media to fix what holding companies won't: where your money goes and whether…
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The Agency Behind the Sounds You Can’t Get Out of Your Head
Made Music Studio has been turning 3 seconds of sound into decades of brand identity — and the work they're…
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From Dunk in the Dark to Charles Barkley’s GLP-1 Scripts: 8 Years of Young Hero
Roberto Salas and his co-founders built a creator-led agency in Williamsburg — turns out, casting your team like a film…
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Interview Like a Therapist, Dance With Jimmy Fallon and Forget to Take the Photo: Meet Powell Communications
Katy Hendricks and a team of self-described weirdos have spent 26 years making every agency sound like the only one