The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
-
TurboTax’s Client Didn’t Flinch at a Creepy Robot Baby. That’s Why the Work Was Great
Roberto Lastra on the Wieden+Kennedy culture that turned a simple tax brief into a 10-spot universe—and a Super Bowl moment…
-
How a Product Stat Hijacked the Super Bowl: The Story Behind It’s a Tide Ad
Maddy Kramer takes us inside the brief nobody cracked for months, a casting call solved by a teenager and what…
-
The One Question That Separates Challenger Brands From Posers
Bob Froese has turned Mike's Hard Lemonade, Popeyes and Gardein into category kings—by asking what they're willing to lose
-
The New Business Problem Isn’t Getting the Meeting. It’s After It’s Over
Three consultants on why indie agencies keep filling the pipeline and starving the revenue
-
Red Door Studied Its Best Work. Ideas Lost
The San Diego agency found that aligned teams beat brilliant concepts—and built a framework to prove it
-
Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
-
GYK Lands the Creative Who Made a Super Bowl Ad More Viral Than the Game
Mark Philip's Gatorade Snapchat moment got more views than kickoff—now he's helping build the agency's next chapter
-
AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
-
Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
-
Meet Mower: The Weirdo Underdogs Making Fierce Friends
From Syracuse to the national stage, this 100% employee-owned B2B powerhouse is redefining what it means to create meaningful brand…
-
Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data…
-
Non-Agency People Built One of the Most Beautiful Agencies Around
TUX Creative House was founded by a L'Oréal exec and a fashion photographer who had no idea how agencies worked—which…
-
When Hotels Meet AI and Agencies Rethink Everything
Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled
-
The One Show Just Did Something Lovely for Indies
After 53 years, it's time to celebrate us!
-
37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually…
-
A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point
The effort aims to help food insecurity in Philadelphia and Boston.
-
El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN's activation puts the message exactly where people are thinking about post-workout protein
-
7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment