The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
-
Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill…
-
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
-
TaxSlayer’s Spokescalculator Lives for This Stuff
Party Land created Calvin Culator, a numbers nerd who gets thrilled about credits
-
You Already Have What You Need: The Honest Truth About Starting Your Own Agency
15 agency founders sat exactly where you're sitting right now—burnt out, pushed aside, watching their jobs disappear into holding company…
-
The CMO Role Didn’t Go Away. It Evolved Into 7 Species. Here’s How it Happened
Worldwide Partners' anonymous research with Monigle reveals how modern marketing leaders survive—and thrive—under corporate pressure through strategic adaptation
-
Building a Billion Dollar Machine for Brands That Want to Move Fast
DRTV powerhouse Rain the Growth Agency turned into the DTC growth engine behind Peloton, Chewy, SimpliSafe and Dr. Squatch—all while…
-
INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year
IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway's…
-
Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks
FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world's worst shoes—and maybe the best reminder…
-
1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day
Young Hero's retro infomercial campaign tackles the hardest people on your list
-
Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
-
The Holiday Video That Changed 1,600 Lives
How Klick Health funded surgeries for people in rural Kenya who'd been waiting years for care
-
From BevNET Tough Love to Minty Fresh Dog Breath
Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew…
-
Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
-
Congratulations to Our Member Adweek Agency of the Year Winners
Mischief, Special US and Rethink take home honors
-
Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
-
How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected
A hangar feast, and zero AI—just Gus doing what Gus does best: being human
-
From 36 Years to Year 1: How Brownstein Group Became Born and Raised
Marc Brownstein hit reset after 36 years, turning Brownstein Group into Born and Raised—a creative studio built on instinct, speed,…
-
Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns
The efforts champion the spirit of creators and small businesses