The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Good Things Come to Those Who Hop
Three Saatchi veterans bet on rabbit-like instincts and 15 years of friendship
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Good-Bye to Goodby, Hello to INNOCEAN for Leslie Barrett
After 25 years at Goodby Silverstein & Partners, she becomes the indie agency's first president
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Sharing Your Best Thinking: A Member’s Guide to Indie Spin
How strategic insights reach the community through our digest
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Why Consumers Skip Lectures, Stop for Laughs
The Super Bowl shouldn't be an anomaly—it should be Tuesday
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Brazilian Creativity Didn’t Break. The Awards System Did
Two Rise New York veterans explain why the DM9 scandal reveals bigger industry problems
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Senior Talent That Stays for the Work
Indie Spin: The one with 11% revenue spikes, trillion-dollar platforms, and agencies throwing out the playbook
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Life Leaves You Weird Stuff. Barrett Hofherr Shows You Where to Put It
New Extra Space Storage campaign finds the comedy in storage desperation
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Fortnight Collective Gets Steamboat Right, Again
Year four proves some campaigns just keep getting better
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How Blokhaus Helped NEAR Fork the AI Future
The campaign borrowed open-source language to challenge Big Tech's AI stranglehold
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When Payment Apps Grow Up: Zelle’s $1 Trillion Evolution Story
How Pereira O'Dell helped America's payment network find its voice
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Have a Great Day: Scout’s Love Letter to Its Factory Town
How Venables Bell + Partners turned the company's investment into community celebration
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The Week Fire Kite Made 703 Million People Impossible to Ignore
How a simple Labor Day mirror concept turned holiday apathy into awareness for charity: water
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Shake Shack Selections, 6 Million Views and Other Strategic Wins
Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition
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Rare Is The Thing That Makes You Stop. This Film From Gus Made Us do Just That
The AI-generated brand anthem that proved human storytelling still wins
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Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
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How Data-Driven Operations Amplify Creative Impact
The operational frameworks turning creative agencies into revenue multipliers
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Women’s Sports Are Booming. Indies Should Move Fast
Territorial's Aydan Sarikaya on why indie agencies and mid-market brands can become founding partners in women's sports
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HAYMAKER Takes Manhattan (And Does It Their Way)
LA agency's NYC expansion comes with attitude, strategy, and perfect coffee cup