The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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How Bad Bunny Generated $713 Million with Zero Flashy Promos
Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
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Phone Switching Anxiety Meets Sideline Service
WorkInProgress shows Boost Mobile making carrier transitions seamless
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The Duo Behind Hingie’s Death Just Landed at Mythology
Cat Gunderson and Elisa Werbler bring their brand-building instincts downtown
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McAlvany and Fire Kite Turn Gold IRAs Into ‘Wealth Insurance’
Rather than insuring alien abductions, try insuring your savings first
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8 Years, 1 Agency, 1 Big Promotion
INNOCEAN's Ryan Scott proves the long game still works in advertising
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LG2’s Digital Team Just Became Its Own Agency
REF Digital launches as Montreal independent bets big on global e-commerce specialization
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Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
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Had No Idea How to Start an Agency. Did it Anyway
Will Trowbridge left Netflix in 2021 without a playbook, co-founder, or traditional agency background. Sometimes that's exactly what you need
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Willie Nelson vs. One-Hit Wonders: An Indie’s Take on Brand Building
Why Buntin thinks lasting conviction beats fleeting attention every time
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The AI Skepticism Gap: Why Human Strategy Beats Algorithm Chasing
How independent agencies can profit from the consumer trust deficit
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Partners + Napier Debuts Vivid First Campaign for Royal Caribbean
It's time for big time
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When Heavy Metal Magazine Decided Merch Wasn’t Enough
How based. turned 47 years of sci-fi legacy into wearable rebellion
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Data, Disruption, and the Changing Talent Landscape
Indie Spin: The one with pharma breakthroughs, industry transformation insights and Bradley Cooper
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The Brutal Truth About Agency of the Year Awards From the People Who Judge Them
Industry veterans reveal what really happens behind closed doors
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When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum
Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental
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V.I.PEE: The Tailgating Fix No One Saw Coming
Founders Agency solves football's grossest problem with luxury bathrooms for Lipton Hard Iced Tea
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Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record
Sure, anyone can do it. But should you?
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Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls