The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Bensimon Byrne’s New Pitch: Do Less, on Purpose
The Toronto indie relaunches as a creative intelligence company, armed with Ipsos data on why marketers struggle to commit to…
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Toronto Restaurants Owe Kawhi Leonard Dinner, and Other Promises Coming Due
Indie Spin: The one with boy-banded chicken tenders, a parchment paper gown, and a fast-food mascot people chose to talk…
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Why Brands Are Dropping the Billable Hour and Stretching Payment Terms
Output-based pay is winning out, but agencies are waiting roughly 75 days to get paid, and the WFA says smaller…
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Truly Lost Is Merch for Fans Who Don’t Watch.
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's…
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Spiral Loaves, Quarterback Slides and a Beer That Books Your First Therapy Session
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
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Lufthansa Shows Its Premium Side, 1 Detail at a Time
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
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The Quarterback Slide Deserves a Stat Line
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
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Corner Table Creative Put “Wifey Material” on a Wanted Poster
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for…
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Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
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She Referred a Client to Folklore. Now She’s Running It.
Obele Brown-West steps in as CEO + Partner at the Minneapolis independent as Lorenz Esguerra moves to Chairman.
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No Timesheets, No Underdogs: 21 Years of Gertrude
Otis D. Gibson named his Chicago agency after a woman he'd never met — and built a shop that Coca-Cola,…
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Staples Built a Button Nobody Wants
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again,…
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Danny DeVito is a Better QB Than Eli Manning
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
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Quest Says Your Toughest Opponent Is a Tent
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
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One Airing, 22x the Traffic, and Other Things Your Dashboard Won’t Tell You
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
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Hyundai’s Handprint Just Became Armor
INNOCEAN USA asked five childhood cancer survivors what kind of warrior they are, then built a national campaign out of…
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Household Doesn’t Want Your Customers. It Wants Your Fans.
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and…
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Cosmic Charlie Isn’t Afraid of the Future (It’s Grateful for It)
A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas…