The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Gus Encourages Hoplark to Try New Things
A new brand platform turns the company that invented a beverage category into the one shaping what comes next
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“We Can Tell Each Other When It’s Terrible.” Inside 20-Plus Years of StayGold and Logitech
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio…
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Left Hand Agency Measures What Hits the Balance Sheet
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did…
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The Sentient Bookshelf, the Pizza Tote, and MapQuest’s Second Act
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
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How to Not Explain Cashback With Otters. And Why It Works
Uncharted's new platform for TopCashback demonstrates the product exactly zero times, and the mirrored creatures carry the entire message
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40 Years In, Hooked on Phonics Plays the Long Game
The new campaign from Quirk Creative is less about learning to read than about what reading eventually turns into
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The WWE Championship Belt You Can Win From Your Couch
Cricket and ARGONAUT handed WWE superstars 60 seconds and one very long text message, then put the results on a…
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Lin-Manuel Miranda Narrates. The Neighbors Star
The People's Theatre opens its first permanent home with a campaign built on the people who were already there
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A Billionaire Walks Into Borussia Dortmund
Saint Elmo's opens its run as BVB's creative agency with a mockumentary about a man who wants to buy the…
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How Good Conduct Turned Family Chaos Into Choreography
Greenlight's move from kids' debit card to whole-home tech needed a platform, and the answer was sitting in the word…
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A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
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Partners + Napier Taps Yung Gravy for Checkers & Rally’s Original Song for 40th Anniversary
Partners + Napier turned the biggest song of 1986 into "Fryway to the Flava Zone" — an original Yung Gravy…
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King’s Hawaiian Teams Up with a Hanson Brother to Drop ‘MMMBites’ for New Soft Swirl Cinnamon Bites
The iconic '90s band member, Taylor Hanson, reimagines its smash hit to prove everything's better with Kings Hawaiian Bites in…
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The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
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Introducing BrandAPI: A New Way to Think About Find-ability in the Agentic Age
The BrandAPI is a concept, not a thing you build.
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The Hogwarts of Advertising Isn’t Here to Decorate the World
Inside VIA, the 33-year-old employee-owned shop in an 1888 Portland library that maps the consequence first and engineers its way…
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Nobody Wants to Pay a Stranger a Lot of Money Right Now
Indie Spin: The one with the trust recession, Dolly Parton's airport, and a pizza built for exactly one person.
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Fire Kite Found a Boy Band to Bury the Penny
A retired coin, a Boy Throb fanbase with a track record and a $50,000 pool that turns photos into clean…