The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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A German Farmer Mentioned His Sheep Were Gay. Serviceplan Ran With It.
How barnyard reality became a billion-impression campaign for LGBTQ+ advocacy
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The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
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Show Off: Let’s Workshop This
Cannes can’t stop the indie beat Everyone’s headed off to Cannes shortly, so this week’s roundup is a little thinner,…
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High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
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PR is Dead. So I Started a PR Agency. Go Figure.
Welcome to Strategic Visibility
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When Brands Stop Advertising and Other Cautionary Tales
A catch-up Indie Spin featuring data-driven reality checks, conversational AI for healthcare, and why JanSport doesn't need a glow-up
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Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns
This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga
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Holy Forking Shirtballs: Ted Danson’s Gone Full Ball Peen
This Indie Spin also has demon toys winning gold, nano-influencers overthrowing experts and more
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B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It
Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
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Show Off: Indies Shake Up Healthcare, Banking and Beyond With Unstoppable Creativity
First up in our weekly roundup of great indie work, Klick Health has a major win to show off. It…
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When Fast Company Manifestos Become Independent Agency Doctrine
This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy
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Don’t You (Forget About Your Early-Year Campaign)
Let's get your work top-of-mind as we get closer to Cannes
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A Curriculum, Zoom Link—and a Real Career Path
Solve’s five-year partnership with Morgan State is showing how quiet consistency can reshape access to advertising
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When Saved Folders Become Content Gold Mines
Also featuring sauce bidding wars, agency underwear, and Vegas creative adventures
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Work Worth Making. Time Worth Taking.
At Humanaut, the answer isn’t always yes—and that’s the point
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The Human Factor Wins Again: Why Authenticity Matters
How Indie Spin's members are finding meaningful approaches in an AI-obsessed world
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Butterflies, Biodiversity, and Brand: How Lafayette American Gave Milkweed a Makeover
Inside the Butterfly Superhighway and the Detroit agency’s joyful three-year commitment to nature and design
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It’s Your Time, B2B: Develop a Voice
Flipping the script, breaking conventions, and celebrating authentic personality in advertising