The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
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Independent Agencies Storm the Croisette: From Losers’ Dinners to Creator Darwinism
Indie Spin: The one with Cannes countdowns, Brazilian brilliance, and why 97% deserve a party too
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Independent Agencies Show What Happens When Pride Meets Purpose
Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business
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Show Off: This One’s for the Losers
Welcome to our weekly roundup of the latest and greatest from IAN members. If you’re reading this, odds are you’re…
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40 and Forward: The Story of A&G
How this Boston legend sidestepped the dot-com rush and built smarter
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Architecture Boat Tours and Other Contemporary Agency Flexes
Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining
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Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations
Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
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Did INNOCEAN Just Make the One of Moves of the Year So Far?
Lee Maicon is heading to California, and the indie world keeps getting more interesting
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Öpinionated Crushes Cascadia Creative Awards with Best in Show
Our members brought the heat with 25 wins in Portland
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Show Off: Gotta Hand It to ‘Em
While you’re scrambling to put the last-minute touches on your Cannes plan, take a moment to appreciate this lovely work…
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Revisiting Cannes 2024 (With New Members)
A look at how the numbers changed
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Apparently, 81% of Shoppers Just Give Up When They Can’t Get Free Shipping
Are we shocked?
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Yes& Expands Its Indie Energy with Hothouse Acquisition
The indie network just got a little stronger
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From Purina to Porsche: How Reach Agency Built a Creator-Led Powerhouse
13 years of brand storytelling, early YouTube bets, and strategy that still hits hard
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Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted…
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The Holdco Mood Is … Not Great
Nearly half want out. Indies are holding steady. What Adweek found and why that matters.
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Here We Go! Member Agencies Score Big on Cannes Lions Titanium Shortlist
Serviceplan, OBERLAND, Day One Agency and INNOCEAN Berlin represent indie excellence on advertising's most prestigious list
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When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)
Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion