The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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BSSP Adds a $550M Lottery Win to Its Big Year
The agency beat a field of 20 — several of them holding company networks — to lead the California Lottery,…
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The World Cup Broke Canadian TV Records, and Anxious Dogs Got Their Own Fireworks Show
Indie Spin: The one with 193 million hours of soccer, calming vests for terrified pups, and a rebate for skipping…
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Standard Practice Rewrites the Hunger PSA
A Boulder indie, a donated Bob Dylan track and a hunger-free American summer
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Fireworks Send Dogs Running. Wienerschnitzel Has the Vest for it
INNOCEAN USA reworks Wienerschnitzel's Wiener Nationals racing vests into calming vests for rescue dogs facing Fourth of July fireworks.
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A $0 Media Budget, 785 Million Impressions, and Other Post-Cannes Reality Checks
Indie Spin: The one with the MoonPie militia, a pirate's rebrand rant, and Cannes getting audited.
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Klick Health Acquires Oxford PharmaGenesis in Life Sciences Power Move
The deal pushes Klick to 12 offices and over 500 advanced degree holders, deepening oncology, rare disease and market access…
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Klick’s Double Crown, a First Lion for Spain, and the Magazine That Shouldn’t Exist
Indie Spin: The one with the Cannes double crown, a bingo card worth a million Zimbabwean dollars, and a fish…
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Klick Health Makes Cannes History With a Double Crown
The world's largest independent health agency took both Healthcare Agency and Network of the Year in the same night
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2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
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Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT's wide-open ad auction, and a butter sommelier on the payroll.
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Compliance is real. Mediocrity is optional.
Inside Rx&O, the new healthcare vertical betting that pharma's red tape was never the reason the work got boring
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Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.
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StayGold: The Agency That Rebranded With a Song
An agency named Response spent years being mistaken for something it wasn't — so it changed its name, then wrote…
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AI Can Make Everything Now. This Makes Sure None of it Goes Off-Brand
BrandStudios.AI, founded by CMO Russell Barnett, scores every AI output against the brand's own standard and gates it before a…
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How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
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A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers
Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
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Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.
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They Say That Indies Can’t Help Brands Scale. That’s a Bunch of Horse Kicks
Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender's and more iconic brands.