The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren't listening.
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Meet Chemistry: 10 Years In, Still Without a Cake
The Atlanta indie's leadership trio on naming the agency for a no-asshole rule, the data science turn, and why "permanent…
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Flamethrowers, Machetes and the End of “It’s Not My Job”
INNOCEAN USA's Jason Sperling and behavioral coach Jen Ostrich on the limiting beliefs killing agency work — and the visceral,…
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Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
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The Shopify Cart Capped at 1.0. Nobody Noticed.
Left Off Madison's Rob Douglas and Boris Litvinov bought their client's product and found out why the average basket had…
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Duncan Channon’s specialty: brands and causes everyone’s mad at
For over 30 years, the San Francisco indie has turned negative narratives into a niche — and a competitive edge
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One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching…
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When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
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Where Eagles Dare Bought All of Karate Kid for a Midas Spot
The Pittsburgh indie shop turned Midas' 70th anniversary into an 80s montage starring William Zabka — and yes, they had…
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Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill
Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and…
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Quality Meats: Proud Weirdos That Cut the Fat
5 years in, the Chicago indie operates like a local butcher shop — small team, senior cuts, no frills and…
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How This Rebrand Survived the Cracker Barrel Effect
FUSE Create renamed 70-year-old American Student Assistance to Brightbound — then stuck the landing while the rest of rebrand-Twitter was…
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Welcome to Guesthouse: The Agency That Asks First
Three years in, Mitch Bennett's Chapel Hill shop produces in-house, lands briefs in two meetings, and treats client marketing teams…
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The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
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Where Not to Use AI Is the Real Decision
Wondersauce co-founder John Sampogna says agencies are pouring their best hours into the wrong AI work
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Don’t Chase the Future. Shape It. – The Rise of Mid-America
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
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Back-to-Back Iridium, a Coffee Truck That Recruited 500 Doctors, and the Quiet Death of the 80/20 Rule
Indie Spin: The one with the seven-meter chili pepper, Mike Perez's million-citation analysis, and a vinyl record about a faucet…
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A Practitioner’s Fix for the Broken Healthcare RFP
A former CMO and a longtime agency leader on what's broken in the healthcare RFP — and the framework taking…