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    Author: Doug Zanger

    Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
    Three adults with lanyards stand outdoors in front of a school building, two engaged in conversation about Sideline Service and ways to ease Phone Switching Anxiety.

    Phone Switching Anxiety Meets Sideline Service 0 (0)

    WorkInProgress shows Boost Mobile making carrier transitions seamless
    zanger
    Doug Zanger September 25, 2025
    0 Comments
    A red Fry Box filled with French fries is standing upright on a white background.

    When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum 0 (0)

    Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental
    zanger
    Doug Zanger September 10, 2025
    0 Comments
    - Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative - sept 6

    Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative 0 (0)

    Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
    zanger
    Doug Zanger September 6, 2025
    0 Comments
    White text on black background reads Indie Agency News Member FAQs: Your members guide to getting featured in Indie Spin roundups, above the Indie Agency News logo.

    Sharing Your Best Thinking: A Member’s Guide to Indie Spin 0 (0)

    How strategic insights reach the community through our digest
    zanger
    Doug Zanger September 4, 2025
    0 Comments
    A young girl in winter clothing smiles while standing with a group of warmly dressed people, all facing forward outdoors—capturing a rare film moment reminiscent of a must-see movie like Gus.

    Rare Is The Thing That Makes You Stop. This Film From Gus Made Us do Just That 0 (0)

    The AI-generated brand anthem that proved human storytelling still wins
    zanger
    Doug Zanger August 27, 2025
    0 Comments
    A child looks out from the open door of a dark van parked near a building and utility poles on a cloudy day, finding creative oxygen for personal projects in the quiet moment.

    Creative Oxygen: When Personal Projects Save Your Professional Soul 0 (0)

    One Portland producer discovered that making her own film didn't just fulfill a creative dream—it transformed how she shows up at work
    zanger
    Doug Zanger August 13, 2025
    0 Comments
    A doll with a somber expression holds a sign that reads REMEMBER HIROSHIMA while a person stands nearby in a dimly lit setting.

    When a 4-Year-Old’s Dad Gets Banned From Disneyland for Anti-War Art 5 (3)

    How DCX turned Hiroshima's 80th anniversary into a cultural moment that cuts through the noise
    zanger
    Doug Zanger August 13, 2025
    0 Comments
    A digital search bar with a sunrise scene on the screen, covered by colorful, melting paint, represents the AI revolution—set against a solid pink background.

    How Indies Can Master the AI Search Revolution 0 (0)

    Drake Cooper's playbook for moving from keywords to key concepts
    zanger
    Doug Zanger August 7, 2025
    0 Comments
    A person with short blond hair holds a phone showing their mirrored image; bold red text reads RETURN ON SOCIAL. Small text notes Summer 2025 and DCA deep dive into social media business strategy.

    Social Runs the Business Now: Time to Reframe Its Role 5 (2)

    It's reached a tipping point where it drives real business outcomes—not just vanity metrics
    zanger
    Doug Zanger August 6, 2025
    0 Comments
    Two men, Doug Zanger and Kyle OBrien, speak into microphones during a virtual interview for Ad Ages Small Agency Toronto Report, each with a different scenic background and wearing headphones. INDIE branding is visible in the corner.

    The Toronto Report: A Big Week at Ad Age Small Agency 0 (0)

    Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
    zanger
    Doug Zanger August 6, 2025
    0 Comments
    A cartoon pizza slice and burger, both with arms and legs, face off in a boxing ring wearing gloves, ready for an epic Indie math showdown.

    When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up) 0 (0)

    Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
    zanger
    Doug Zanger August 5, 2025
    0 Comments
    A man wearing a brown fedora and brown jacket stands in front of green foliage, looking forward with a serious expression as a raindrop glistens nearby.

    Raindrop Proves You Can Have Fun With Anything—Even Bug Spray 5 (2)

    4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a $100+ million phenomenon
    zanger
    Doug Zanger July 31, 2025
    0 Comments
    A yellow excavator scoops a pile of dirt on a yellow background, celebrating 100 YEARS with industrial cityscape line art—perfect for a Trade Show display or showcasing the digital gold of modern industry.

    When Indies Turn Trade Show Dirt Into Digital Gold 0 (0)

    Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
    zanger
    Doug Zanger July 30, 2025
    0 Comments
    Illustration of a black and white film clapperboard with a shadow, set against a blue background, ready for production companies to shine—its your turn.

    Production Companies: It’s Your Turn To Shine With Us! 0 (0)

    Editorial houses, music studios, post facilities—the industry needs to hear your thinking
    zanger
    Doug Zanger July 16, 2025
    0 Comments
    People browse and shop with purpose in a well-lit grocery store aisle labeled green, sustainable, and eco select, exploring shelves stocked with various products.

    The Problem Isn’t Purpose. It’s the Pitch 0 (0)

    Public Inc. finds why sustainable choices stall—and how brands can fix it
    zanger
    Doug Zanger July 12, 2025
    0 Comments
    A package of King’s Hawaiian Original Hawaiian Sweet Rolls with 12 rolls, set against a background repeating the brand name in orange and red, highlights the fresh look after the recent website update.

    Yes, We’re Biased. But This Is How You do a Refresh 0 (0)

    Mrs&Mr brings a warm, flexible new look to King’s Hawaiian
    zanger
    Doug Zanger July 10, 2025
    0 Comments
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