Sharing Your Best Thinking: A Member’s Guide to Indie Spin
How strategic insights reach the community through our digest
Author: Doug Zanger
Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
Rare Is The Thing That Makes You Stop. This Film From Gus Made Us do Just That
The AI-generated brand anthem that proved human storytelling still wins
Creative Oxygen: When Personal Projects Save Your Professional Soul
One Portland producer discovered that making her own film didn't just fulfill a creative dream—it transformed how she shows up at work
When a 4-Year-Old’s Dad Gets Banned From Disneyland for Anti-War Art
How DCX turned Hiroshima's 80th anniversary into a cultural moment that cuts through the noise
How Indies Can Master the AI Search Revolution
Drake Cooper's playbook for moving from keywords to key concepts
Social Runs the Business Now: Time to Reframe Its Role
It's reached a tipping point where it drives real business outcomes—not just vanity metrics
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
Raindrop Proves You Can Have Fun With Anything—Even Bug Spray
4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a $100+ million phenomenon
When Indies Turn Trade Show Dirt Into Digital Gold
Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
Production Companies: It’s Your Turn To Shine With Us!
Editorial houses, music studios, post facilities—the industry needs to hear your thinking
The Problem Isn’t Purpose. It’s the Pitch
Public Inc. finds why sustainable choices stall—and how brands can fix it
Yes, We’re Biased. But This Is How You do a Refresh
Mrs&Mr brings a warm, flexible new look to King’s Hawaiian
Beers With Friends Turned a Fast-Casual Rebrand Into a Lesson in Strategic Clarity
A look at a 5-day "beer run"
Empty Purpose Is Dead: Tom Morton on What Brands Must Do Now
From the Terrace Stage at Cannes Lions, Narratory Capital’s founder lays out the blueprint
