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    Author: Doug Zanger

    Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
    Four panelists sit on stage beneath a large screen displaying their names and titles at the “Future Gazers” event during Cannes Lions. A woman stands at a podium, highlighting how brands must move beyond empty purpose—a theme echoed by Tom Morton.

    Empty Purpose Is Dead: Tom Morton on What Brands Must Do Now 0 (0)

    From the Terrace Stage at Cannes Lions, Narratory Capital’s founder lays out the blueprint
    zanger
    Doug Zanger June 16, 2025
    0 Comments
    Split image showing cityscapes of Philadelphia (left) and Boston (right), highlighting “Meet an Indie Agency | A&G” and “INDIE Agency News” at the bottom—a visual Story of A&G, 40 and Forward in creative spirit.

    40 and Forward: The Story of A&G 0 (0)

    How this Boston legend sidestepped the dot-com rush and built smarter
    zanger
    Doug Zanger June 11, 2025
    0 Comments
    Illustration of a modern bathroom with a bathtub, bottles, a glass, potted plants, and tiled walls in blue and beige tones—perfect for some Mischief or Pre-Cannes Preparations.

    Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations 0 (0)

    Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
    zanger
    Doug Zanger June 9, 2025
    0 Comments
    A group of people pose together indoors, many holding trophies from the Cascadia Creative Awards and smiling proudly, with some seated in front and others standing behind them, celebrating their Best in Show win.

    Öpinionated Crushes Cascadia Creative Awards with Best in Show 0 (0)

    Our members brought the heat with 25 wins in Portland
    zanger
    Doug Zanger June 6, 2025
    0 Comments
    Cartoon lion sitting and smiling with a gold medal around its neck, celebrating new members at the Cannes 2024 Film Festival.

    Revisiting Cannes 2024 (With New Members) 0 (0)

    A look at how the numbers changed
    zanger
    Doug Zanger June 6, 2025
    0 Comments
    Split image: left side is red with Yes& in white script, radiating indie energy; right side is dark green with HOTHOUSE in bold white uppercase letters, highlighting the Hothouse and Yes& acquisition.

    Yes& Expands Its Indie Energy with Hothouse Acquisition 0 (0)

    The indie network just got a little stronger
    zanger
    Doug Zanger June 4, 2025
    0 Comments
    Cannes Lions graphic with text: Dan Wieden Titanium Shortlist and Member Agencies @ Cannes on a dark blue background.

    Here We Go! Member Agencies Score Big on Cannes Lions Titanium Shortlist 0 (0)

    Serviceplan, OBERLAND, Day One Agency and INNOCEAN Berlin represent indie excellence on advertising's most prestigious list
    zanger
    Doug Zanger June 3, 2025
    0 Comments
    A sheep wearing a cap with a Rainbow Wool logo, inspired by a German farmer, stands next to a colorful Rainbow Wool sign on a blue background.

    A German Farmer Mentioned His Sheep Were Gay. Serviceplan Ran With It. 0 (0)

    How barnyard reality became a billion-impression campaign for LGBTQ+ advocacy
    zanger
    Doug Zanger June 2, 2025
    0 Comments
    A rectangular beige canvas hangs on a wall divided into pale blue and off-white sections—a minimalist scene where angled sunlight casts shadows, evoking the quiet persistence of independent agencies solving every B2B boring problem with creative focus.

    B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It 0 (0)

    Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
    zanger
    Doug Zanger May 23, 2025
    0 Comments
    A wooden chest filled with gold lion sculptures sits in a lavender field overlooking a coastal landscape, inspiring campaign planning under a partly cloudy sky.

    Don’t You (Forget About Your Early-Year Campaign) 0 (0)

    Let's get your work top-of-mind as we get closer to Cannes
    zanger
    Doug Zanger May 22, 2025
    0 Comments
    White neon-style text SEEK TRUTH MAKE MAGIC surrounds a stylized eye illustration on a dark purple, starry background—an inspiring design for anyone forging their own curriculum or seeking a unique career path.

    A Curriculum, Zoom Link—and a Real Career Path 5 (1)

    Solve’s five-year partnership with Morgan State is showing how quiet consistency can reshape access to advertising
    zanger
    Doug Zanger May 22, 2025
    0 Comments
    Aerial view of a city with a blue truss bridge spanning a river, surrounded by green trees and buildings—an inspiring scene that captures the sense of work worth making under a partly cloudy sky.

    Work Worth Making. Time Worth Taking. 0 (0)

    At Humanaut, the answer isn’t always yes—and that’s the point
    zanger
    Doug Zanger May 21, 2025
    0 Comments
    A solid green rectangle fills the entire image, evoking a field of milkweed that supports butterflies and biodiversity.

    Butterflies, Biodiversity, and Brand: How Lafayette American Gave Milkweed a Makeover 0 (0)

    Inside the Butterfly Superhighway and the Detroit agency’s joyful three-year commitment to nature and design
    zanger
    Doug Zanger May 20, 2025
    0 Comments
    A large yellow Klick pencil breaks through a dark surface, surrounded by smaller black, gray, and yellow pencils pointing downward on a gray background.

    How Klick Broke a 52-Year Barrier and Crashed the One Show Party 5 (1)

    Healthcare creativity isn't just competing—it's leading
    zanger
    Doug Zanger May 19, 2025
    0 Comments
    A city skyline at sunset with a lit bridge over the river and a boat in the foreground; text reads Meet an Indie Agency | The MAYOR, Nashville, and INDIE Agency News.

    The Mayor: Making Noise with Nashville Roots and Big Ideas 0 (0)

    Ideas, speed, and a writer’s room vibe
    zanger
    Doug Zanger May 14, 2025
    0 Comments
    Woman in a gray blazer stands with arms crossed on the left; Angie Rothen is featured as the Hanson Dodge logo appears centered on a plain black background.

    Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls 0 (0)

    A familiar face returns to HD, this time with even more tech firepower
    zanger
    Doug Zanger May 13, 2025
    0 Comments
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