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    Author: Doug Zanger

    Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
    A man wearing a brown fedora and brown jacket stands in front of green foliage, looking forward with a serious expression as a raindrop glistens nearby.

    Raindrop Proves You Can Have Fun With Anything—Even Bug Spray

    4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a $100+ million phenomenon
    zanger
    Doug Zanger July 31, 2025
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    A yellow excavator scoops a pile of dirt on a yellow background, celebrating 100 YEARS with industrial cityscape line art—perfect for a Trade Show display or showcasing the digital gold of modern industry.

    When Indies Turn Trade Show Dirt Into Digital Gold

    Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
    zanger
    Doug Zanger July 30, 2025
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    Illustration of a black and white film clapperboard with a shadow, set against a blue background, ready for production companies to shine—its your turn.

    Production Companies: It’s Your Turn To Shine With Us!

    Editorial houses, music studios, post facilities—the industry needs to hear your thinking
    zanger
    Doug Zanger July 16, 2025
    0 Comments
    People browse and shop with purpose in a well-lit grocery store aisle labeled green, sustainable, and eco select, exploring shelves stocked with various products.

    The Problem Isn’t Purpose. It’s the Pitch

    Public Inc. finds why sustainable choices stall—and how brands can fix it
    zanger
    Doug Zanger July 12, 2025
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    A package of King’s Hawaiian Original Hawaiian Sweet Rolls with 12 rolls, set against a background repeating the brand name in orange and red, highlights the fresh look after the recent website update.

    Yes, We’re Biased. But This Is How You do a Refresh

    Mrs&Mr brings a warm, flexible new look to King’s Hawaiian
    zanger
    Doug Zanger July 10, 2025
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    Protected: Demo – Coverage Recap

    There is no excerpt because this is a protected post.

    zanger
    Doug Zanger July 7, 2025
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    Corner view of a brick building housing a restaurant with colorful graffiti-style window art and signs for dine-in, to-go, brunch, plates, and Beers With Friends on Carmine Street.

    Beers With Friends Turned a Fast-Casual Rebrand Into a Lesson in Strategic Clarity

    A look at a 5-day "beer run"
    zanger
    Doug Zanger June 29, 2025
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    Four panelists sit on stage beneath a large screen displaying their names and titles at the “Future Gazers” event during Cannes Lions. A woman stands at a podium, highlighting how brands must move beyond empty purpose—a theme echoed by Tom Morton.

    Empty Purpose Is Dead: Tom Morton on What Brands Must Do Now

    From the Terrace Stage at Cannes Lions, Narratory Capital’s founder lays out the blueprint
    zanger
    Doug Zanger June 16, 2025
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    Split image showing cityscapes of Philadelphia (left) and Boston (right), highlighting “Meet an Indie Agency | A&G” and “INDIE Agency News” at the bottom—a visual Story of A&G, 40 and Forward in creative spirit.

    40 and Forward: The Story of A&G

    How this Boston legend sidestepped the dot-com rush and built smarter
    zanger
    Doug Zanger June 11, 2025
    0 Comments
    Illustration of a modern bathroom with a bathtub, bottles, a glass, potted plants, and tiled walls in blue and beige tones—perfect for some Mischief or Pre-Cannes Preparations.

    Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations

    Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
    zanger
    Doug Zanger June 9, 2025
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    A group of people pose together indoors, many holding trophies from the Cascadia Creative Awards and smiling proudly, with some seated in front and others standing behind them, celebrating their Best in Show win.

    Öpinionated Crushes Cascadia Creative Awards with Best in Show

    Our members brought the heat with 25 wins in Portland
    zanger
    Doug Zanger June 6, 2025
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    Cartoon lion sitting and smiling with a gold medal around its neck, celebrating new members at the Cannes 2024 Film Festival.

    Revisiting Cannes 2024 (With New Members)

    A look at how the numbers changed
    zanger
    Doug Zanger June 6, 2025
    0 Comments
    Split image: left side is red with Yes& in white script, radiating indie energy; right side is dark green with HOTHOUSE in bold white uppercase letters, highlighting the Hothouse and Yes& acquisition.

    Yes& Expands Its Indie Energy with Hothouse Acquisition

    The indie network just got a little stronger
    zanger
    Doug Zanger June 4, 2025
    0 Comments
    Cannes Lions graphic with text: Dan Wieden Titanium Shortlist and Member Agencies @ Cannes on a dark blue background.

    Here We Go! Member Agencies Score Big on Cannes Lions Titanium Shortlist

    Serviceplan, OBERLAND, Day One Agency and INNOCEAN Berlin represent indie excellence on advertising's most prestigious list
    zanger
    Doug Zanger June 3, 2025
    0 Comments
    A sheep wearing a cap with a Rainbow Wool logo, inspired by a German farmer, stands next to a colorful Rainbow Wool sign on a blue background.

    A German Farmer Mentioned His Sheep Were Gay. Serviceplan Ran With It.

    How barnyard reality became a billion-impression campaign for LGBTQ+ advocacy
    zanger
    Doug Zanger June 2, 2025
    0 Comments
    A rectangular beige canvas hangs on a wall divided into pale blue and off-white sections—a minimalist scene where angled sunlight casts shadows, evoking the quiet persistence of independent agencies solving every B2B boring problem with creative focus.

    B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It

    Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
    zanger
    Doug Zanger May 23, 2025
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