All Indie Posts
GYK Lands the Creative Who Made a Super Bowl Ad More Viral Than the Game
Mark Philip’s Gatorade Snapchat moment got more views than kickoff—now he’s helping build the agency’s next chapter
AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of “sale” stickers.
Meet Mower: The Weirdo Underdogs Making Fierce Friends
From Syracuse to the national stage, this 100% employee-owned B2B powerhouse is redefining what it means to create meaningful brand connections
Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data points from the trenches
Non-Agency People Built One of the Most Beautiful Agencies Around
TUX Creative House was founded by a L’Oréal exec and a fashion photographer who had no idea how agencies worked—which turned out to be the point
When Hotels Meet AI and Agencies Rethink Everything
Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled.
The One Show Just Did Something Lovely for Indies
After 53 years, it’s time to celebrate us!
37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search’s quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point
The effort aims to help food insecurity in Philadelphia and Boston.
El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN’s activation puts the message exactly where people are thinking about post-workout protein
7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment