All Indie Posts
The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.
Gold Paint, Fake UFOs and Back-to-Back Best of Show
Fire Kite launched in late 2024 — by 2026, they’d won Nashville’s top creative honor twice in a row
Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in the business.
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
$10K in Overhead, Zero Ego and a Yard of Nachos: TiNY Runs on Democracy and Over-Delivery
Michael Stoopack, Mike Rovner and Tom Christmann built an agency where one vote means go — and they can never have an even number of partners
We’re Marketing Plumbers: Heartlent Group Does the Work Nobody Sees Coming
Jonah Ballow, Keith Stoeckeler and Eliot Gerard left a holding company during COVID, started a collective and now build trophies for the NFL Players Association
95% Human Error: Ardmore Group Turns Northern Ireland’s Road Death Crisis Into Ads You Can’t Look Away From
Belfast indie launches a government-funded campaign that uses BAFTA-level filmmaking to confront Northern Ireland’s rising road death toll
The Media Agency That Thinks Your Media Plan Is Broken — and Can Prove It
Danny Weisman and Barry Dan launched Obsessed Media to fix what holding companies won’t: where your money goes and whether anyone sees it
The Agency Behind the Sounds You Can’t Get Out of Your Head
Made Music Studio has been turning 3 seconds of sound into decades of brand identity — and the work they’re most proud of is the stuff nobody knows how to categorize
From Dunk in the Dark to Charles Barkley’s GLP-1 Scripts: 8 Years of Young Hero
Roberto Salas and his co-founders built a creator-led agency in Williamsburg — turns out, casting your team like a film crew makes better ads
Interview Like a Therapist, Dance With Jimmy Fallon and Forget to Take the Photo: Meet Powell Communications
Katy Hendricks and a team of self-described weirdos have spent 26 years making every agency sound like the only one
From Nickelodeon Promos to Peacock and the Owl: Meet Apostrophe
Ryan O’Hare built a design, animation and video production shop in Louisville with a global team — and yes, the apostrophe in the name is doing double duty