Cannes Lions 2025 Indie Agency Scoreboard
Real-time tracking of independent agency performance
Winning Entries
Winning Entries
Winning Entries
Announced
Shortlisted Entries
Shortlisted Entries
Shortlisted Entries
Reported
Category Performance by Indies
All 30 categories complete
All Member Agency Performance
Complete ranking of all Indie Agency News members • Scored by wins and shortlists
SERVICEPLAN (142 pts)
Munich, Germany • Multiple categories (70 shortlists + 1 Grand Prix + 6 Gold + 7 Silver + 16 Bronze)
SPECIAL (41 pts)
Auckland/Sydney/Los Angeles • Multiple categories (12 shortlists + 1 Gold + 4 Silver + 5 Bronze)
ALTO (26 pts)
New York, USA • Film Craft & Health & Wellness (12 shortlists + 2 Silver + 2 Bronze)
INNOCEAN (24 pts)
Berlin, Germany / Seoul, Korea • Multiple categories (10 shortlists + 1 Gold + 1 Silver + 4 Bronze)
KLICK HEALTH (20 pts)
Toronto, Canada • Health & Wellness, Film Craft, Entertainment (6 shortlists + 1 Silver + 3 Bronze)
OBERLAND (19 pts)
New York, USA • Multiple categories (11 shortlists + 1 Gold + 1 Silver + 3 Bronze)
MOTHER (17 pts)
London/New York/Los Angeles • Multiple categories (4 shortlists + 1 Silver + 4 Bronze)
QUALITY MEATS (13 pts)
Chicago, USA • Creative B2B (3 shortlists + 1 Grand Prix)
ATLANTIC (11 pts)
Brooklyn, USA • Outdoor (3 shortlists + 1 Silver + 1 Bronze)
DAY ONE AGENCY (10 pts)
New York, USA • Creative Data, Titanium (1 shortlist + 1 Gold + 1 Bronze in collaboration)
GIANT SPOON (8 pts)
New York, USA • Media (1 shortlist + 1 Gold)
VERB (8 pts)
Los Angeles, USA • PR & Media (2 shortlists + 2 Bronze)
PEREIRA O’DELL (7 pts)
San Francisco, USA • Entertainment Lions (2 shortlists + 1 Silver in collaboration)
SPECIALGUEST (7 pts)
New York/Madrid • Entertainment: Music (1 shortlist + 1 Silver + 1 Bronze)
FOUNDERS (6 pts)
Miami, USA • Media (1 shortlist + 1 Silver for Netflix collaboration)
SKINNY (4 pts)
Minneapolis, USA • Print & Publishing (1 shortlist + 1 Bronze)
TOMBRAS (4 pts)
Knoxville, USA • PR (1 shortlist + 1 Bronze)
VAYNERMEDIA (3 pts)
New York, USA • Health & Wellness (2 shortlists + 1 Bronze in collaboration)
LG2 (2 pts)
Montreal, Canada • 2 shortlists
VENABLES BELL (1 pt)
San Francisco, USA • 1 shortlist
MISCHIEF (1 pt)
New York, USA • 1 shortlist
HIGHDIVE (1 pt)
Chicago, USA • 1 shortlist (State Farm)
Top Other Indies Performance
Leading non-member independent agencies • Based on wins across all categories
WIEDEN+KENNEDY
Global • 1 Grand Prix (Titanium) + multiple wins across Film, Entertainment, and more
RETHINK
Toronto/Vancouver • 11 wins (3 Gold + 4 Silver + 4 Bronze) across multiple categories
SMUGGLER
Los Angeles • Production company dominating Film Craft with multiple Gold and Silver Lions
BEAR MEETS EAGLE ON FIRE
Sydney • Production company with 8 wins in Film Craft (1 Gold + 2 Silver + 5 Bronze)
EDELMAN
Global PR Network • 6 wins (3 Silver + 3 Bronze) across PR and other categories
VCCP
London • 6 wins (1 Gold + 4 Silver + 1 Bronze) including Creative Strategy
ARTPLAN
São Paulo/Rio • 5 wins including Grand Prix for Good + 1 Gold + 3 Bronze
UZINA
Lisbon • 5 wins (2 Gold + 2 Silver + 1 Bronze) across multiple categories
BIGTIME CREATIVE SHOP
Riyadh • 5 wins (2 Gold + 1 Silver + 2 Bronze) in Entertainment Sport & Film Craft
Key Insights from Cannes 2025
Indies Hit 24% of All Winners
Independent agencies captured 24.0% of all Cannes Lions 2025 winners (250 of 1,042 total Lions), up from 22.4% in 2024. This 1.6 percentage point increase shows indies continuing to gain ground against holding company networks.
Film Craft Reaches Historic 40.7%
Film Craft Lions shows unprecedented indie dominance with 40.7% of all winners. Production companies like SMUGGLER and BEAR MEETS EAGLE ON FIRE led the charge, proving craft excellence remains indie territory.
Luxury Category Breakthrough
Indies achieved 28.6% of Luxury Lions winners, a dramatic improvement from 0% in 2024. Member agency LITTLE SPAIN helped lead this charge, showing indies can compete in traditionally network-dominated premium categories.
SERVICEPLAN Dominates with 142 Points
Munich-based SERVICEPLAN achieved the first indie Grand Prix in Print & Publishing and accumulated 30 total Lions. Their 142-point performance sets a new benchmark for indie excellence across multiple categories.
Global Indies Show Strength
Indies from 6 continents won major awards, with MOTION SICKNESS (Auckland) taking the Grand Prix for Good and indies capturing 50% of Titanium Lions. The geographic diversity shows indie creativity transcends borders.
Members Win 5.8% of All Lions
IAN member agencies captured 59 Lions across all categories, representing 5.8% of all awards and 23.6% of indie wins. 18 different member agencies won Lions, showcasing the depth of talent in our community.