Carson+Doyle knows a thing or two (or 50) about the Gen Z market. And during this year’s Super Bowl, the team live chatted with a cohort of the audience to get their takes on this year’s ads. They landed with five takeaways. You can see more o’er yonder.
AI & deepfake skepticism
The meme-ification of sports
Next-gen celebs
Not much emotion, and tech everywhere
Brands rose to the occasion to focus on women
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
