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    Category: Indie Spin

    Close-up of a black compass showing cardinal directions and degree markings, with the needle pointing north—symbolizing opportunity and direction in the fast-paced world of advertising.

    Madison Avenue’s Problem Is Everyone Else’s Opportunity

    Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
    kob
    Kyle O'Brien February 20, 2026
    0 Comments
    A white soccer ball with black, red, and yellow stripes sits on a patch of artificial turf, partially resting on a white line—proof that some balls belong here, far from the business of being funny or even brain surgery.

    Balls for Balls, Brain Surgery, and the Business of Being Funny

    Indie Spin: The one with testicular health at a German football stadium, two decades of bath faucet loyalty, and a job posting for someone who disappe…
    kob
    Kyle O'Brien February 18, 2026
    0 Comments
    A dense cluster of green mint leaves with serrated edges and textured surfaces fills the frame, evoking the essence of Business Mints and a sense of traditional loyalty.

    Business Mints, Quiet Mutinies, and the Death of Traditional Loyalty

    Indie Spin: The one with post-game analysis, AI recruiting shifts, and strategists reclaiming their humanity.
    kob
    Kyle O'Brien February 13, 2026
    0 Comments
    A football player in a blue uniform and helmet holds a football, preparing to throw under dramatic lighting and a smoky background, ready for the Big Game.

    Indie Spin: The One Where Everyone Had Opinions About The Big Game

    Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock
    kob
    Kyle O'Brien February 10, 2026
    0 Comments
    A clear quartz crystal sphere sits on a white surface, its internal fractures reflecting light—an inspiring piece for craft enthusiasts and creator economies alike.

    Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex

    Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
    kob
    Kyle O'Brien February 6, 2026
    0 Comments
    A humanoid robot powered by advanced AI agents stands near a coffee table with fruit, while a family of three sits on a couch in a well-lit living room.

    AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns

    Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
    kob
    Kyle O'Brien February 3, 2026
    0 Comments
    A football player in a maroon uniform tackles a player in white and red, bringing him down to the field—a dramatic moment that echoes the intensity seen in Super Bowl Sermons.

    Super Bowl Sermons and the Death of Discount Culture

    Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
    kob
    Kyle O'Brien January 30, 2026
    0 Comments
    Trophy with laurel wreath

    Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty

    Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
    kob
    Kyle O'Brien January 27, 2026
    0 Comments
    A solid blue padlock icon with a keyhole, shown on a white background, symbolizes secure access for hotels and agencies.

    When Hotels Meet AI and Agencies Rethink Everything

    Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled
    kob
    Kyle O'Brien January 22, 2026
    0 Comments
    3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

    37% of Consumers Now Start With AI, Not Google

    Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
    kob
    Kyle O'Brien January 16, 2026
    0 Comments
    A close-up of a condenser microphone mounted on a stand with a shock mount, set against a blurred, dark studio background—perfect for capturing creativity in fan-made jingles.

    Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere

    Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower
    editorialindieagency-news
    Indie Agency News Team January 13, 2026
    0 Comments
    A woman with mechanical gears and tubes integrated into her neck and head, evoking a human-robot hybrid embodying AI and human creativity, with a serious facial expression.

    Indies Double Down on Being Human While AI Rewrites the Rules

    Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
    editorialindieagency-news
    Indie Agency News Team January 8, 2026
    0 Comments
    Close-up of a decorated Christmas tree with blue and silver ornaments, metallic ribbons

    Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book

    Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
    editorialindieagency-news
    Indie Agency News Team December 19, 2025
    0 Comments
    A package of Minties Freshbites dog treats is surrounded by mint leaves, with the text "Minty Fresh Dog Breath is over" in green on the right side.

    From BevNET Tough Love to Minty Fresh Dog Breath

    Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
    editorialindieagency-news
    Indie Agency News Team December 16, 2025
    0 Comments
    A person wearing a large bulldog mascot head

    Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working

    Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
    editorialindieagency-news
    Indie Agency News Team December 12, 2025
    0 Comments
    Adweek Agency of the Year

    Congratulations to Our Member Adweek Agency of the Year Winners

    Mischief, Special US and Rethink take home honors
    editorialindieagency-news
    Indie Agency News Team December 11, 2025
    0 Comments
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