AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
Category: Indie Spin
Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers.
Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
When Hotels Meet AI and Agencies Rethink Everything
Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled.
37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
From BevNET Tough Love to Minty Fresh Dog Breath
Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
Congratulations to Our Member Adweek Agency of the Year Winners
Mischief, Special US and Rethink take home honors
Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud
Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency that just rang the Nasdaq bell.
When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever
Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when cultural moments demand it. Joybyte…