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    Category: #indiethinking

    Illustration of a vintage-style microphone on a stand with musical notes and decorative accents in the background, perfect for podcasting or sharing podcast tips.

    Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record 0 (0)

    Sure, anyone can do it. But should you?
    ldouglass
    Lauren Douglass September 8, 2025
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    Leslie Barrett, with long brown hair and glasses, wearing a black shirt and pants, sits on a light green stool against a plain gray background.

    Good-Bye to Goodby, Hello to INNOCEAN for Leslie Barrett 0 (0)

    After 25 years at Goodby Silverstein & Partners, she becomes the indie agency's first president
    editorialindieagency-news
    Indie Agency News Team September 4, 2025
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    White text on black background reads Indie Agency News Member FAQs: Your members guide to getting featured in Indie Spin roundups, above the Indie Agency News logo.

    Sharing Your Best Thinking: A Member’s Guide to Indie Spin 0 (0)

    How strategic insights reach the community through our digest
    zanger
    Doug Zanger September 4, 2025
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    Illustration of two theater masks—one smiling, one frowning—representing comedy and tragedy against a gradient background, capturing how consumers stop for laughs while navigating the drama of everyday consumer behavior.

    Why Consumers Skip Lectures, Stop for Laughs 5 (1)

    The Super Bowl shouldn't be an anomaly—it should be Tuesday
    editorialindieagency-news
    Indie Agency News Team September 3, 2025
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    Flowing sheer fabric in blue, yellow, and green evokes Brazilian creativity, set against a gradient background of similar hues.

    Brazilian Creativity Didn’t Break. The Awards System Did 0 (0)

    Two Rise New York veterans explain why the DM9 scandal reveals bigger industry problems
    editorialindieagency-news
    Indie Agency News Team September 3, 2025
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    Abstract geometric artwork featuring circles, rectangles, and lines in red, blue, yellow, and black on a light background—an arrangement that captures creative impact through a complex, layered composition inspired by data-driven operations.

    How Data-Driven Operations Amplify Creative Impact 0 (0)

    The operational frameworks turning creative agencies into revenue multipliers
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
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    Six silhouetted figures stand on a geometric platform under a sky with large, stylized orange and purple clouds and curved shapes, evoking a surreal or abstract landscape at sunset.

    Women’s Sports Are Booming. Indies Should Move Fast 0 (0)

    Territorial's Aydan Sarikaya on why indie agencies and mid-market brands can become founding partners in women's sports
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
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    A blue HAYMAKER coffee cup labeled HAYMAKER IS HAPPY TO SERVE NYK sits on a Manhattan counter, with a persons hands and colorful papers blurred in the background—a moment of enjoying coffee their way.

    HAYMAKER Takes Manhattan (And Does It Their Way) 5 (1)

    LA agency's NYC expansion comes with attitude, strategy, and perfect coffee cup
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
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    Two men, Kyle OBrien and Tom Denari, speak in a virtual interview during a marketing conference. OBrien has an outdoors background; Denari is in an office. Both are labeled with name and title. Indie Agency News logo shown.

    Why Academics Queue Up to Speak at This Marketing Conference 0 (0)

    Young & Laramore built the bridge between research institutions and practicing marketers that nobody else wanted to build
    editorialindieagency-news
    Indie Agency News Team August 19, 2025
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    Two women sit on a light brown couch with pink pillows; one smiles at the camera while the other looks down, wearing a cap—highlighting how skills and support can help build careers together.

    The Agency Program That Builds Careers, Not Just Skills 0 (0)

    How Keke Palmer's KeyTV and Special US created real pathways for underrepresented creatives
    editorialindieagency-news
    Indie Agency News Team August 19, 2025
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    A man with glasses and a mustache smiles while seated indoors, shelves and framed art behind him. The text INDIE AGENCY NEWS appears in the upper right, highlighting marketing trends and audience segmentation.

    Why Your ‘Target Millennials’ Brief Makes No Sense Anymore 0 (0)

    Saylor's head of strategy says 'demo jail' is costing agencies growth
    editorialindieagency-news
    Indie Agency News Team August 15, 2025
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    A man with a beard and mustache smiles at the camera, holding a microphone. Text on the image reads: Bold Creative Wins Where Budgets Cant. Jacques Spitzer of the creative agency that scales billion-dollar brands.

    Why This Creative Agency Turns Down 99% of Clients (And Still Scales Billion-Dollar Brands 0 (0)

    Jacques Spitzer from Raindrop breaks down the selective strategy behind Dr. Squatch's $1.5B exit on the Operators Podcast
    editorialindieagency-news
    Indie Agency News Team August 14, 2025
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    A virtual meeting with three men—Kyle OBrien, Brett Banker, and Eric Segal—each labeled with their names and titles, representing the A-Team account and appearing in separate video call frames.

    Death of the ‘Sexy’ Account: Why Every Brand Deserves Your A-Team 0 (0)

    Why X&O treats Fortune 500s and startups exactly the same
    editorialindieagency-news
    Indie Agency News Team August 14, 2025
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    A screenshot of a virtual meeting with agency leaders Doug Zanger, Genna Franconi, Claude Silver, and Jill Smith, each shown in separate boxes with name labels—a glimpse into an executive playbook in action.

    Why Three Agency Leaders Threw Out the Executive Playbook to Be More Real 0 (0)

    When authenticity beats polish, everybody wins
    editorialindieagency-news
    Indie Agency News Team August 14, 2025
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    A man wearing glasses and a dark polo shirt sits in front of a bookshelf, smiling and gesturing with both hands—capturing the spirit of entrepreneurship. The text Brian Anderson and INDIE appears on the screen.

    When Getting Yelled At Becomes Your Entrepreneurial Wake-Up Call 0 (0)

    Brian Anderson turned a brutal client meeting into the foundation of The Perception's "altogether human" philosophy
    editorialindieagency-news
    Indie Agency News Team August 13, 2025
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    Digital illustration of a shopping cart outlined in green against a dark, blueprint-style background with grid lines and schematic details.

    In a Recession, Consumer Caution Isn’t a Crisis—It’s a Blueprint 3.7 (3)

    Why brands that lead with product value win when the economy tightens
    millerconsiglieri-co
    Michael Miller August 13, 2025
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