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    Category: #indiethinking

    A large upward-pointing arrow zigzags through pink and purple clouds, symbolizing company growth or upward sales trends.

    The 275% Sales Bump Companies Get by Not Freaking Out 0 (0)

    What Consiglieri's founders know about recession marketing
    editorialindieagency-news
    Indie Agency News Team September 29, 2025
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    Two women smile as one holds a small dog that is nuzzling her face; their affectionate moment feels almost mythological, as if joy itself defies even Hingie's Death.

    The Duo Behind Hingie’s Death Just Landed at Mythology 0 (0)

    Cat Gunderson and Elisa Werbler bring their brand-building instincts downtown
    editorialindieagency-news
    Indie Agency News Team September 25, 2025
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    A man with short gray hair, in a black button-up shirt and blue jeans, sits on a stool against a plain gray background, smiling at the camera—ready for his next agency promotion.

    8 Years, 1 Agency, 1 Big Promotion 0 (0)

    INNOCEAN's Ryan Scott proves the long game still works in advertising
    editorialindieagency-news
    Indie Agency News Team September 22, 2025
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    The image shows the capitalized black letters REF in a bold, modern font on a light gray background.

    LG2’s Digital Team Just Became Its Own Agency 0 (0)

    REF Digital launches as Montreal independent bets big on global e-commerce specialization
    editorialindieagency-news
    Indie Agency News Team September 19, 2025
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    Green background with black text reading Year 1 Hosted by: Christian Gani Partner @ Outerkind and large white text at the bottom spelling SAYLOR.

    Had No Idea How to Start an Agency. Did it Anyway 0 (0)

    Will Trowbridge left Netflix in 2021 without a playbook, co-founder, or traditional agency background. Sometimes that's exactly what you need
    editorialindieagency-news
    Indie Agency News Team September 17, 2025
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    Cartoon man in a suit and hat enthusiastically speaking into a megaphone against a blue background.

    Willie Nelson vs. One-Hit Wonders: An Indie’s Take on Brand Building 5 (3)

    Why Buntin thinks lasting conviction beats fleeting attention every time
    editorialindieagency-news
    Indie Agency News Team September 15, 2025
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    A simple line drawing shows a robot, symbolizing algorithm chasing, on a purple background and a person, representing human strategy, on a blue background, each standing on separate diverging paths.

    The AI Skepticism Gap: Why Human Strategy Beats Algorithm Chasing 0 (0)

    How independent agencies can profit from the consumer trust deficit
    editorialindieagency-news
    Indie Agency News Team September 15, 2025
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    White text on a black background reads WHATS THE WORD, with small floral decorations integrated into some letters—reminiscent of the creative flair seen in agency awards judged by top industry experts.

    The Brutal Truth About Agency of the Year Awards From the People Who Judge Them 5 (1)

    Industry veterans reveal what really happens behind closed doors
    editorialindieagency-news
    Indie Agency News Team September 10, 2025
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    Illustration of a vintage-style microphone on a stand with musical notes and decorative accents in the background, perfect for podcasting or sharing podcast tips.

    Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record 5 (1)

    Sure, anyone can do it. But should you?
    ldouglass
    Lauren Douglass September 8, 2025
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    Leslie Barrett, with long brown hair and glasses, wearing a black shirt and pants, sits on a light green stool against a plain gray background.

    Good-Bye to Goodby, Hello to INNOCEAN for Leslie Barrett 5 (1)

    After 25 years at Goodby Silverstein & Partners, she becomes the indie agency's first president
    editorialindieagency-news
    Indie Agency News Team September 4, 2025
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    White text on black background reads Indie Agency News Member FAQs: Your members guide to getting featured in Indie Spin roundups, above the Indie Agency News logo.

    Sharing Your Best Thinking: A Member’s Guide to Indie Spin 0 (0)

    How strategic insights reach the community through our digest
    zanger
    Doug Zanger September 4, 2025
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    Illustration of two theater masks—one smiling, one frowning—representing comedy and tragedy against a gradient background, capturing how consumers stop for laughs while navigating the drama of everyday consumer behavior.

    Why Consumers Skip Lectures, Stop for Laughs 5 (1)

    The Super Bowl shouldn't be an anomaly—it should be Tuesday
    editorialindieagency-news
    Indie Agency News Team September 3, 2025
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    Flowing sheer fabric in blue, yellow, and green evokes Brazilian creativity, set against a gradient background of similar hues.

    Brazilian Creativity Didn’t Break. The Awards System Did 0 (0)

    Two Rise New York veterans explain why the DM9 scandal reveals bigger industry problems
    editorialindieagency-news
    Indie Agency News Team September 3, 2025
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    Abstract geometric artwork featuring circles, rectangles, and lines in red, blue, yellow, and black on a light background—an arrangement that captures creative impact through a complex, layered composition inspired by data-driven operations.

    How Data-Driven Operations Amplify Creative Impact 0 (0)

    The operational frameworks turning creative agencies into revenue multipliers
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
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    Six silhouetted figures stand on a geometric platform under a sky with large, stylized orange and purple clouds and curved shapes, evoking a surreal or abstract landscape at sunset.

    Women’s Sports Are Booming. Indies Should Move Fast 0 (0)

    Territorial's Aydan Sarikaya on why indie agencies and mid-market brands can become founding partners in women's sports
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
    0 Comments
    A blue HAYMAKER coffee cup labeled HAYMAKER IS HAPPY TO SERVE NYK sits on a Manhattan counter, with a persons hands and colorful papers blurred in the background—a moment of enjoying coffee their way.

    HAYMAKER Takes Manhattan (And Does It Their Way) 5 (1)

    LA agency's NYC expansion comes with attitude, strategy, and perfect coffee cup
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
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