Why ‘Smart’ Wins Arguments and Reading the Room Wins Business
Three indie agency leaders shared what they learned about why clients choose partners—and what it costs to miss it
Category: #indiethinking
They Wrapped Client Logos on a Demolition Derby Car and Destroyed Them on Purpose
Standard Practice bought a '92 Cutlass, named it Traffic Driver, and took "creating impact" to a new level
The Prodigal Account Director Returns to Young & Laramore
Adrienne Strange returns as first SVP, Chief Client Officer after a decade building national brands at GSD&M
4 Hired Guns Start Their Own Band (Not Really, but You Get the Point)
KDSP launches with four W+K alums who spent years as hired guns—now they're writing their own hits
The Creative Who Built a Grand Prix Winner Just Became INNOCEAN’s Global CEO
Jung A Kim took the helm after 19 years shaping its identity
Why Product Value Beats Cultural Moments When Budgets Tighten
Michael Miller and Chris Noble have seen panic before. As co-founders of Consiglieri, they’ve spent careers on both sides of the table—leading T-Mobile’s internal creative…
2 Agencies Join IKPN, Bringing Media Smarts and Social Expertise to the Network
Media planning meets social firepower in latest expansion
How 6 Conversations Beat $60 Billion in Data
Adam Wilson shows why talking to actual humans creates better briefs than algorithmic averages
How to Compete on Creative and Media Without Hiring 50 People
Why indie agencies win when they focus on ideas and partner on execution
TogetherWith Acquires Raygun Agency
Raygun brings experiential and cultural storytelling to TogetherWith
The 275% Sales Bump Companies Get by Not Freaking Out
What Consiglieri's founders know about recession marketing
The Duo Behind Hingie’s Death Just Landed at Mythology
Cat Gunderson and Elisa Werbler bring their brand-building instincts downtown
8 Years, 1 Agency, 1 Big Promotion
INNOCEAN's Ryan Scott proves the long game still works in advertising
LG2’s Digital Team Just Became Its Own Agency
REF Digital launches as Montreal independent bets big on global e-commerce specialization
Had No Idea How to Start an Agency. Did it Anyway
Will Trowbridge left Netflix in 2021 without a playbook, co-founder, or traditional agency background. Sometimes that's exactly what you need