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Category: #indiethinking
B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It
Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
Fast. Focus. Firepower. What Brand Marketers Should Demand in 2025
Because quick isn’t enough if it’s not focused
Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls
A familiar face returns to HD, this time with even more tech firepower
How to Keep a Contract from Killing Your Margin
Matchstick Legal’s Pricing Matrix puts numbers to the legal asks that eat your profit
Foul Mouth Creative’s “FOMO-TO-GO” is Scrappy Production With Purpose
A new production built for speed, smarts, and just the right amount of chaos
Legal Readiness in the Age of Independent Agency M&A
Matchstick Legal’s latest resources help independent agencies prepare for what’s next
How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant
No holding back by Stephan Argent
For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet
Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency context
Across Time Zones, On the Same Wavelength: Sister Cities for Q2
Indie Agency News members finding common ground, one unexpected match at a time
God-is Rivera is Back! And She’s Ready to Shake Things Up
Burrell's new Chief Strategy Officer brings her energy and vision to the historic agency
Pitch Black’s New Era: An Event Grows Into a Powerful Platform for Black Ideas
How Stephen Green and Eleazar Ruiz are redefining opportunity from Portland to the world
Bringing AI to the Budgeting Battle with a Fresh New Tool
Noble People's Budget Balancer is designed to ease the tension between CMOs and CFOs
From Connecticut Pizza to Cultural Strategy: A Two-Fer Chat with Kim Haxton and Andre Picard
Philosophy, pizza, and some seriously good advice
Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market
UK's #1 breaks in and breaks out
Uncharted’s Territory: Redefining the Modern Indie Agency
How three friends built a nimble, culturally fluent shop that’s challenging outdated norms and leaning into purposeful disruption