The Problem Isn’t Purpose. It’s the Pitch
Public Inc. finds why sustainable choices stall—and how brands can fix it
Category: #indiethinking
1 in 4 Cannes Wins Went Indie. The Better Story Is What Comes Next
The growing sense of belief, clarity, and earned confidence matters
Yes& Expands Its Reach—and Its Range
Two new acquisitions—Beacon and Hothouse—bring depth in B2B strategy and consumer-facing creative
First the Rebrand. Now the Creative Lead Behind it Gets the Title
Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next
Did INNOCEAN Just Make the One of Moves of the Year So Far?
Lee Maicon is heading to California, and the indie world keeps getting more interesting
Yes& Expands Its Indie Energy with Hothouse Acquisition
The indie network just got a little stronger
The Holdco Mood Is … Not Great
Nearly half want out. Indies are holding steady. What Adweek found and why that matters.
B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It
Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
Fast. Focus. Firepower. What Brand Marketers Should Demand in 2025
Because quick isn’t enough if it’s not focused
Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls
A familiar face returns to HD, this time with even more tech firepower
How to Keep a Contract from Killing Your Margin
Matchstick Legal’s Pricing Matrix puts numbers to the legal asks that eat your profit
Foul Mouth Creative’s “FOMO-TO-GO” is Scrappy Production With Purpose
A new production built for speed, smarts, and just the right amount of chaos
Legal Readiness in the Age of Independent Agency M&A
Matchstick Legal’s latest resources help independent agencies prepare for what’s next
How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant
No holding back by Stephan Argent
For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet
Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency context