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    Category: #indiethinking

    Collage of photos showing an outdoor fitness park with orange exercise equipment, people working out, informational signs, and Grenade promotional materials for the Get Outside. Upgrade Your Outside. campaign in the Canadian protein bar market.

    Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market

    UK's #1 breaks in and breaks out
    stevefusecreate-com
    Steve Miller April 23, 2025
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    Green background with large black text reading “Year 1.” Below, smaller text says, “Hosted by: Christian Gani, Partner @ Outerkind.” “UNCHARTED STUDIO” is centered at the bottom, reflecting a modern agency exploring Uncharteds Territory.

    Uncharted’s Territory: Redefining the Modern Indie Agency

    How three friends built a nimble, culturally fluent shop that’s challenging outdated norms and leaning into purposeful disruption
    zanger
    Doug Zanger April 22, 2025
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    Three men, Doug Zanger, Mike Densmore, and Bennett Johnson, join a creative virtual video call with labeled name tags; INDIE branding appears in the top right corner.

    A New Chapter That Feels Like Quirk (Creative)

    With fresh leadership and a clear creative vision, the agency builds on what works—and keeps things personal along the way
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    An illustration of a person with dark hair and a red shirt sitting at a table, looking at a sheet of paper with charts and text, capturing the moment they think like a juror to gain valuable jury insights.

    The Cannes Lions Inside Skinny: How to Think Like a Juror

    A look inside the minds of the judges
    zanger
    Doug Zanger April 21, 2025
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    A virtual panel discussion with four participants—Doug Zanger, Kyle O’Brien, RC Walker, and Molly McKinney Walker—appearing in separate video call windows to share insights on Indie Growth.

    Indie Growth by Design: How La Storia Took the Long View

    Calculated persistence is the key
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

    Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons

    The Space Needle and Chihuly Garden and Glass Museum focus on the future
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

    How I Pick Agencies (and What Indies Need to Know): Russell Barnett

    From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
    zanger
    Doug Zanger April 17, 2025
    Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

    Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL

    The latest episode, hosted by Christian Gani
    zanger
    Doug Zanger April 17, 2025
    Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

    SOWs, MSAs and More: Adding Legal Clarity for Indies

    Matchstick Legal partner Jen Becker breaks it down
    zanger
    Doug Zanger April 16, 2025
    A journal titled The Gratitude Journal and a cup of iced matcha rest on a closed silver MacBook on a white rumpled bed, capturing the essence of living better through mindful reflection.

    The Psychology of Wellness Marketing: Why ‘Living Better’ Sells

    Wellness brands aren’t just selling products—they’re selling better versions of ourselves.
    melissa-pardomoontide-agency
    Melissa Pardo April 9, 2025
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe

    Mixed results and opportunities
    kob
    Kyle O'Brien April 9, 2025
    A collage of various colorful graphic designs, illustrations, website pages, packaging, and posters arranged in a grid pattern with eye-catching ornamentation.

    Baubles, Bangles and Doodads: The Strategy of Ornamentation

    It's a good one!
    terrigrown-agency
    Terri Mitchell April 8, 2025
    A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

    From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?

    The pressure to sell, sell, sell, squashes good work
    danoinkradio-com
    Dan Price March 29, 2025
    An older man with glasses writes in a notebook while seated, with a large black crow perched on his chair; three Young Bucks stand in the background near a window, adding contrast to this story about age.

    To the Young Bucks: A Story About Age

    Some sage advice.
    kevin-willard
    Kevin Willard March 28, 2025
    Three people engage in a lively debate during a virtual video call. The text at the bottom reads, “Not if we have anything to do with it.” The Indie Agency News logo appears in the top right corner.

    The Indie Agency RFP Debate: Fight or Flight?

    They had opinions
    zanger
    Doug Zanger February 26, 2025
    A speaker addresses an audience at the Own It Summit, with OWN IT displayed on a screen behind her. Beside her on stage, another speaker from the Indie Agency community is seated, ready to join the discussion.

    11 Own It Summit Conversations to Inspire the Indie Agency Community

    A wide range of topics and engaging conversations
    zanger
    Doug Zanger February 24, 2025
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