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    Category: #indiethinking

    Two brightly colored Chevrolet SUVs with digital roof signs, part of eye-catching Out-of-Home Campaigns, are parked on a city street lined with trees and buildings.

    Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns 0 (0)

    PJX Media with the goods
    zanger
    Doug Zanger January 14, 2025
    0 Comments
    Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

    The CMO Barometer: AI, Creativity, and the Future of Marketing 0 (0)

    A lot on marketer minds
    zanger
    Doug Zanger January 14, 2025
    0 Comments
    Black background with white text: Open Mic. Guess Wed Better Talk About This Omnicom/IPG Merger, Right? Left side shows a white microphone icon. INDIE AGENCY NEWS logo appears in bottom right corner.

    The Omnicom/IPG Merger From the Independent Agency View 0 (0)

    There's definitely some good, and some not-so-great
    zanger
    Doug Zanger December 23, 2024
    0 Comments
    Slide with the title Buttoning Up Your Agency for 2025: Financial Trends and Tech, subtitles, and logos for AvidXchange and Indie Agency News on a gray background, spotlighting key financial trends to watch in 2025.

    Recap: The Financial and Tech Trends to Button Up Your Agency for 2025 0 (0)

    A great roadmap from AvidXchange
    zanger
    Doug Zanger December 23, 2024
    Black and white view of the New York City skyline at sunset, featuring bold white text reading WE ARE RISE NEW YORK & PARTNERS across the center, celebrating the spirit of Indie Year.

    Our Indie Year: Rise New York 0 (0)

    A Transformative Year and Setting Sights on Global Expansion in 2025
    flavio-vidigalrisenewyork-com
    Flavio Vidigal December 6, 2024
    Two people, Doug Zanger and Natalia Fredericks of Party Land, are speaking in a virtual interview, each framed in separate video call windows with their names and job titles displayed.

    Friday F**kabout: Natalia Fredericks of Party Land and the Ha Ha 0 (0)

    She's speaking this week in LA
    zanger
    Doug Zanger November 18, 2024
    Black background with white text: #indiethinking: Committed, Dating or Ghosted—Finding the Right Agency Staffing Mix in Times of Uncertainty. INDIE Agency News logo in the bottom right corner.

    The Right Agency Staffing Mix in Times of Uncertainty 0 (0)

    Answering burning talent questions
    lblount32gmail-com
    Leslie Blount October 28, 2024
    0 Comments
    Six surfboards with various colorful designs, inspired by IndieThinking trends and GenZalpha creativity, are displayed upright against a white wall in a gallery setting.

    #IndieThinking: How to Connect With GenZalpha by Creating Space to Co-Create with Brands 0 (0)

    Resin Lab breaks the mold for brands wanting to connect with young creatives and consumers 
    lblount32gmail-com
    Leslie Blount October 24, 2024
    0 Comments
    A digital graphic promotes a members-only article on turning short-term accounts into long-term relationships, featuring Amie Pascal and Tsilli Pines of NoCo in Indie Agency News.

    Out with AORs, In with Client Partnerships: Building Long-Term Relationships 0 (0)

    Learn from NoCo. They've seen it all!
    zanger
    Doug Zanger September 24, 2024
    A black graphic with white text promoting a discussion: Slow growth? Navigating ad spend and marketing trends in the second half of 2024 with Brian Wieser, part of #indiethinking by Indie Agency News and Madison and Wall.

    Heading to the End of 2024, Ad Spend Is Slowing, But There Is Light 0 (0)

    Catching up with Brian Wieser
    zanger
    Doug Zanger September 22, 2024
    Black background with white text: #indiethinking: Ready, Set, Sprint! Are Agency Sprints the game-changer your agency needs? Logos for Fortnight Collective and Indie Agency News are at the bottom.

    Agency Sprints Aren’t For Every Brand. But They Could Be the Game-Changer You’ve Been Looking For 0 (0)

    Fortnight Collective's Devin Reiter breaks down the pros and cons and how the agency perfected its methods
    zanger
    Doug Zanger September 3, 2024
    Black background with white text: #indiethinking: What if sustainable OOH started today? A thought experiment. Logos for Piximedia, Zambezi, and Indie Agency News are shown in the corners.

    What If OOH Was Invented Today? It’s Looks Sustainable and for the Public Good 0 (0)

    PJX Media's Rick Robinson and Zambezi's Grace Teng chopped it up
    zanger
    Doug Zanger August 28, 2024
    Screenshot of a virtual meeting with ten participants, each in individual video call windows—Agency Winners from the Small Agency Awards, most smiling or looking at the camera.

    Ad Age’s Small Agency Awards Winners: In Their Words 0 (0)

    It was a live party and celebration of excellence
    zanger
    Doug Zanger August 7, 2024
    0 Comments
    A black background with white text announces Klick Healths new Media President, Ray Rosti, in a feature titled #indiethinking: From Holdco to Indie. Logos for Klick Health and Indie Agency News are visible.

    From Holdco to Indie: The Allure of Autonomy and Klick Health for Ray Rosti 0 (0)

    The healthcare veteran sees great promise in independence
    zanger
    Doug Zanger August 6, 2024
    0 Comments
    Bold white text reading SUNNY BRANDS is repeated against a bright orange gradient background, evoking the creative spirit of Portland and the distinct style of Odd Notion.

    Portland’s Odd Notion Has a Triple Dip of Awesome 0 (0)

    A great new show and a couple of fantastic case studies anchor this member check-in
    zanger
    Doug Zanger August 6, 2024
    0 Comments
    Graphic with text: BRANDS AND CULTURE SPECIAL REPORT: CULTURE@CANNES and INDIE AGENCY NEWS on a dark background—a must-read Cannes report capturing the cultural pulse.

    Tapping Into the Cultural Pulse, This Cannes Report Is an Evergreen Must-Read 0 (0)

    The Thought Partnership's special report illuminated important insights
    zanger
    Doug Zanger August 2, 2024
    0 Comments
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