Portland’s Oldest Animal Shelter Just Got Its Best Look Yet
PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years, the outside finally matches t…
Category: #indiework
Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief
Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may have been the smartest
Humanaut Helps Hero Cosmetics Launch Chocolate Pimples for Valentine’s Day
The social campaign features an all-too-realistic batch of chocolates that look like they need to be squeezed.
You Can’t Photograph a Vibe — So Familiar Creatures and Hype Williams Made a Music Video
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
BarkleyOKRP Built a Fake Radio Station With 40 AI Songs. Here’s Why It Worked.
Their CCO explains the difference between using AI to cut corners and using it to do impossible work
Renting Music Is Costing Your Brand. Here’s What Owning It Looks Like
Two sonic branding veterans break down why agencies need to stop borrowing other people's equity
Everyone Took Credit for the Coinbase QR Code Ad. The Freelancer Who Pitched It Didn’t. Until Now
Yuriy Mikhalevskiy tells the full story — he pitched the concept a year before the Super Bowl and got ghosted — for the first time
No Ad School. Barely Any Experience. Typed the Script at the Airport, and It Ran in the Super Bowl.
Aisha Hakim was a permalancer making dealership banners at INNOCEAN. Her concept beat every senior team in the building and became Hyundai's 2014 big …
TurboTax’s Client Didn’t Flinch at a Creepy Robot Baby. That’s Why the Work Was Great
Roberto Lastra on the Wieden+Kennedy culture that turned a simple tax brief into a 10-spot universe—and a Super Bowl moment nobody forgot
How a Product Stat Hijacked the Super Bowl: The Story Behind It’s a Tide Ad
Maddy Kramer takes us inside the brief nobody cracked for months, a casting call solved by a teenager and what happens when the work outpaces the oppo…
The One Question That Separates Challenger Brands From Posers
Bob Froese has turned Mike's Hard Lemonade, Popeyes and Gardein into category kings—by asking what they're willing to lose
A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point
The effort aims to help food insecurity in Philadelphia and Boston.
El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN's activation puts the message exactly where people are thinking about post-workout protein
7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment
TaxSlayer’s Spokescalculator Lives for This Stuff
Party Land created Calvin Culator, a numbers nerd who gets thrilled about credits
