How a Product Stat Hijacked the Super Bowl: The Story Behind It’s a Tide Ad
Maddy Kramer takes us inside the brief nobody cracked for months, a casting call solved by a teenager and what happens when the work outpaces the oppo…
Category: Indie Work Showcase
The One Question That Separates Challenger Brands From Posers
Bob Froese has turned Mike's Hard Lemonade, Popeyes and Gardein into category kings—by asking what they're willing to lose
A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point
The effort aims to help food insecurity in Philadelphia and Boston.
El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN's activation puts the message exactly where people are thinking about post-workout protein
7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment
TaxSlayer’s Spokescalculator Lives for This Stuff
Party Land created Calvin Culator, a numbers nerd who gets thrilled about credits
INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year
IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway's Morgenstern shares Fi…
Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks
FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world's worst shoes—and maybe the best reminder of what matters this …
1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day
Young Hero's retro infomercial campaign tackles the hardest people on your list
The Holiday Video That Changed 1,600 Lives
How Klick Health funded surgeries for people in rural Kenya who'd been waiting years for care
How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected
A hangar feast, and zero AI—just Gus doing what Gus does best: being human
Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns
The efforts champion the spirit of creators and small businesses
Publix celebrates Christmas Day birthdays in “Merry Birthday” holiday campaign with new AOR FIG
The touching spot sees a different take on celebrating the holidays.
Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That
Öpinionated keeps finding new ways to say food is love without repeating the format
Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it
Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry's confusing language accessible to everyone