They Waited 15 Years to Make an Ad. Here’s Why That Worked
How Another Thing listened to what Mike's Hot Honey fans were already doing instead of manufacturing a brand story from scratch
Category: Indie Work Showcase
TUX Creative House Can’t Stop Making Great W Hotels Work
Chloë Sevigny, Miranda Makaroff, Orville Peck—three episodes of brilliant storytelling
92% of Day Traders Lose. Acorns Bets on the Other 8%
New campaign led by Obsessed Media ditches moonshots for patient money and real customer stories
Ad Jargon Intimidates New Talent. This Dictionary Makes it Less Scary
Katie Reid created something for every student too embarrassed to ask about industry terminology
PrizePicks Puts AI on Your Team. Literally
Preacher paired Allen Iverson and Candace Parker with comedy for the perfect group chat dynamic
Algoland Skips the Whitepaper, Goes Straight to the Game
Blokhaus turned blockchain education into a 13-week adventure where learning happens by doing
Your Sourdough Took Years to Perfect. So Did Their RICP
Their what? Exactly. Big Com helps The American College of Financial Services explain what those letters actually mean—for the first time in 52 year…
Lilly Singh’s Got Amazon Deals and She’s Not Subtle About It
Why this Prime Big Deal Days campaign from Xpedition feels less like advertising and more like conversation
What Happens When Journalists Judge the Work. And Why It Matters
Epica's journalist-only jury changes how indies think about creative recognition
How Indies Can Win at Awards (Without the Yacht Budget)
How to build better processes and make more informed awards decisions
Why Humanity Beats Technology Every Time
Cannes Lions' biggest insight—craft, humor and storytelling remain undefeated
PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop
The spots star an iconic feline actor and focuses on cat health
This Romanian Agency Made a Perfume That Smells Like Fall
Tuio's PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok
This ‘30 Under 30’ Shouldn’t Exist
Change the Ref and Founders created profiles of kids killed by gun violence
Phone Switching Anxiety Meets Sideline Service
WorkInProgress shows Boost Mobile making carrier transitions seamless