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    Category: Show Off

    A group of people sit around a table in an airplane hangar, using suitcases as chairs, with small aircraft visible in the background.

    How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected

    A hangar feast, and zero AI—just Gus doing what Gus does best: being human
    editorialindieagency-news
    Indie Agency News Team December 7, 2025
    0 Comments
    Balloons float near street lamps at night with parked cars visible in the background, as neon light streaks frame the image—capturing the vibrant energy found in Lenovo global campaigns and inspired by artists worldwide.

    Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns

    The efforts champion the spirit of creators and small businesses
    editorialindieagency-news
    Indie Agency News Team December 5, 2025
    0 Comments
    An older woman stands in a doorway at night, smiling and holding up two Panda Express takeout bags, embodying the warmth and joy of Panda's Aunties in every meal.

    Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That

    Öpinionated keeps finding new ways to say food is love without repeating the format
    editorialindieagency-news
    Indie Agency News Team November 28, 2025
    0 Comments
    A person with blond hair and dark roots, wearing wireless earbuds and a dark top, appears on a video call. The name Katie is shown in the bottom left corner, suggesting she might be a Creative Director familiar with ad jargon.

    Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it

    Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry's confusing language accessible to everyone
    editorialindieagency-news
    Indie Agency News Team November 23, 2025
    0 Comments
    A video call with three people in separate locations—Kyle OBrien, Mike, and Kate Adams—discussing ad campaign ideas. Indie Agency News branding appears in the top right corner.

    They Waited 15 Years to Make an Ad. Here’s Why That Worked

    How Another Thing listened to what Mike's Hot Honey fans were already doing instead of manufacturing a brand story from scratch
    editorialindieagency-news
    Indie Agency News Team November 23, 2025
    0 Comments
    Split image: Left side has orange background with white text Orville Peck Hotel Tales. Right side shows a masked figure in a cowboy hat, reaching toward the camera—a striking creative work by TUX Creative House for W Hotels.

    TUX Creative House Can’t Stop Making Great W Hotels Work

    Chloë Sevigny, Miranda Makaroff, Orville Peck—three episodes of brilliant storytelling
    editorialindieagency-news
    Indie Agency News Team November 7, 2025
    0 Comments
    A woman reads a letter next to a person in a squirrel costume wearing a suit; Dear Acorns, is written in white script on the image, hinting at investing tips even day traders might appreciate.

    92% of Day Traders Lose. Acorns Bets on the Other 8%

    New campaign led by Obsessed Media ditches moonshots for patient money and real customer stories
    editorialindieagency-news
    Indie Agency News Team October 28, 2025
    0 Comments
    A hardcover book titled The Ad Dictionary, perfect for decoding Ad jargon or inspiring new talent, lies next to a square bottle of red ink on a light surface.

    Ad Jargon Intimidates New Talent. This Dictionary Makes it Less Scary

    Katie Reid created something for every student too embarrassed to ask about industry terminology
    editorialindieagency-news
    Indie Agency News Team October 20, 2025
    0 Comments
    Two men sit in a car—one sporting a purple jacket, the other wearing a white headband. The PrizePicks logo appears in the corner, hinting at their excitement for AI-powered fantasy sports picks.

    PrizePicks Puts AI on Your Team. Literally

    Preacher paired Allen Iverson and Candace Parker with comedy for the perfect group chat dynamic
    editorialindieagency-news
    Indie Agency News Team October 17, 2025
    0 Comments
    - Zambezi Made Pilates Feel Like Pilates Again - HERO 0702.250819 ClubPilates Shot 03 3623 1.r2

    Zambezi Made Pilates Feel Like Pilates Again

    Club Pilates campaign strips away the aesthetic noise
    editorialindieagency-news
    Indie Agency News Team October 17, 2025
    0 Comments
    A person in an orange puffer jacket gestures dramatically in front of a futuristic cityscape with the text "Discover Algoland's instant finality" at the bottom, as if stepping right out of a whitepaper.

    Algoland Skips the Whitepaper, Goes Straight to the Game

    Blokhaus turned blockchain education into a 13-week adventure where learning happens by doing
    editorialindieagency-news
    Indie Agency News Team October 16, 2025
    0 Comments
    A woman in an apron smiles while stretching sourdough dough in a modern kitchen, with baking ingredients and utensils on the counter.

    Your Sourdough Took Years to Perfect. So Did Their RICP

    Their what? Exactly. Big Com helps The American College of Financial Services explain what those letters actually mean—for the first time in 52 year…
    editorialindieagency-news
    Indie Agency News Team October 16, 2025
    0 Comments
    A woman in a light blue suit interviews a man in casual clothes on a city waterfront promenade, with modern buildings and Amazon Deals banners in the background.

    Lilly Singh’s Got Amazon Deals and She’s Not Subtle About It

    Why this Prime Big Deal Days campaign from Xpedition feels less like advertising and more like conversation
    editorialindieagency-news
    Indie Agency News Team October 14, 2025
    0 Comments
    A small Eau de PSL perfume bottle with its box, a lit candle, and a package of whole bean coffee are arranged on a wooden surface, creating the perfect fall vibe—an ideal scene for any Romanian agency’s autumn campaign.

    This Romanian Agency Made a Perfume That Smells Like Fall

    Tuio's PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok
    editorialindieagency-news
    Indie Agency News Team September 30, 2025
    0 Comments
    Magazine cover titled 30 Under 30: 30 Victims of Gun Violence Under the Age of 30 features black and white portraits of young people; background shows clippings and articles.

    This ‘30 Under 30’ Shouldn’t Exist

    Change the Ref and Founders created profiles of kids killed by gun violence
    editorialindieagency-news
    Indie Agency News Team September 29, 2025
    0 Comments
    Aerial view of a large Royal Caribbean cruise ship at sea with pools and attractions on deck, overlaid with bold white text reading ITS BIG TIME—a campaign crafted in collaboration with Partners + Napier.

    Partners + Napier Debuts Vivid First Campaign for Royal Caribbean

    It's time for big time
    kob
    Kyle O'Brien September 15, 2025
    0 Comments
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