Content Sponsorship Overview

Content Sponsorship

Integrate your brand into shows indies watch every week

Underwrite Our Most Popular Shows

Content sponsorship puts your brand directly into the programming that indie agencies engage with every week. With average viewership of 400+ per episode and a highly engaged audience, you’re not buying impressions — you’re building relationships.

Limited Time: 20% discount on all packages until October 1, 2025. Lock in founding sponsor rates now.

Quarterly Performance Metrics

37
Episodes per Quarter
16K+
Quarterly Views
433
Avg Views per Episode
6.89%
Engagement Rate

How We Compare

2.3x
Better LinkedIn engagement
(6.89% vs 3% industry avg)
2.4x
Better email open rate
(60% vs 25% industry avg)
2.7x
More decision makers
(54% Director+ vs 20% avg)
44%
More video views
(433 vs 300 LinkedIn avg)

Sources: LinkedIn Business 2024, Mailchimp Industry Report, LinkedIn B2B Benchmarks

Choose Your Shows

Indie Thinking

367 avg views 8-10 episodes/quarter

Thought leadership conversations with indie agency leaders on business strategy, industry trends, and operational insights.

Indie Work/Show Off

430 avg views 8-10 episodes/quarter

In-depth analysis of creative work and campaigns, showing how great creative positively impacts brands and clients.

Meet an Indie Agency

425 avg views 10-12 episodes/quarter

Profiles of IAN member agencies. Our most consistent show with steady viewership from agencies learning about their peers.

Guaranteed minimum: 8 episodes per show per quarter • Typical delivery: 10+ episodes

See Our Shows in Action

Indie Thinking

“The Indie Agency RFP Debate: Fight or Flight?”

Watch Episode →

Indie Work / Show Off

“You ready?”: Talking Big Game with Highdive’s Mark Gross

Watch Episode →

Meet an Indie Agency

“Model B”

Watch Episode →

What You Get

Show Integration

Logo on all videos, show pages, and recaps. Live reads at beginning and end of each episode.

Newsletter Features

Weekly mentions in our 60% open rate newsletter reaching 273 agencies.

LinkedIn Amplification

Two sponsor mentions per week to our 6,000+ LinkedIn followers.

Content Creation

Create one public show/webinar per quarter. Plus up to five posts on IAN site.

Performance Reporting

Quarterly reports on viewership, engagement, and content performance.

Targeted Reach

54% Director+ audience ensures you reach decision makers at indie agencies.

Investment Options

20% Founding Sponsor Discount Applied (Ends October 1, 2025)

Package
Per Quarter
Annual
Single Show
8 episodes per quarter
$5,600
$7,000
$19,040
Save 32% total
Two Shows
16 episodes per quarter
$9,600
$12,000
$32,640
Save 32% total

Standard rate after October 1, 2025: $7,000 per show per quarter

How It Works

1

Choose your shows

Select one, two, or all three shows based on your audience and goals

2

Provide creative assets

Logo, 15-word sponsor messages, and any promotional content

3

Launch your sponsorship

Your brand appears in shows, newsletters, and social posts immediately

4

Track performance

Receive quarterly reports on viewership and engagement metrics

Ready to reach indies through content they trust?

Let’s discuss which shows align with your goals.

Get Started