Indie Work / Show Off

A man wearing a brown fedora and brown jacket stands in front of green foliage, looking forward with a serious expression as a raindrop glistens nearby.

Raindrop Proves You Can Have Fun With Anything—Even Bug Spray

4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a $100+ million phenomenon

July 31, 2025 No Comments

Two men stand in front of a green wall with graffiti and a round window labeled “Norwegian Cruise Line Escapes to the Great,” evoking New York City vibes. Signs and the “PIÑA COLADA” text create Portals to Paradise.

Portals to Paradise are Popping up all Over New York City

Super Nice is behind the creative for the sprawling Norwegian Cruise Line campaign

July 30, 2025 No Comments

A glass of blueberry smoothie, children in yellow shirts serving blueberries for the US Highbush Blueberry Council, and a man skateboarding while holding a box on outdoor steps.

Blueberries ‘Go Big’ in SCC Work for US Highbush Blueberry Council

It’s the first big campaign by Schafer Condon Carter under new marketing leads for the brand

July 25, 2025 No Comments

A sandwich, known as a Bloody Sub, is being cut in half by a large metal blade labeled SHEETZ on a wooden countertop, with sauce splattering.

Show Off: Spicy Straws, Booth Boots, and Bloody Subs

Congratulations on your survival and hopefully thriv—thrival?—of another week. It’s another roundup of the best and brightest from our members! Already a member? Tell us about your latest work here to be featured next week. Not a member yet? Start

July 24, 2025 No Comments