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Alignment Over Ideas: Why the Best Campaigns Succeed | Red Door Interactive
January 22 @ 9:30 am – 10:00 am PST
Red Door Interactive analyzed their best-performing campaigns and found one commonality: alignment. Not brilliant ideas—alignment. Campaigns succeeded when teams were aligned, not when they had the smartest concepts. This insight challenges conventional agency wisdom that creativity drives results. But most agencies don’t know how to build alignment or how to sell alignment-building as a valuable service beyond creative execution. The question isn’t whether alignment matters—it’s how indies identify misalignment during discovery, and how to charge for building alignment as a distinct service when clients are hiring you for creative work.
Join John Faris, President, and Stephanie Ranson, Chief Client Officer of Red Door Interactive, to unpack their alignment-first approach—from what alignment actually looks like versus teams that just communicate well, to how they identify misalignment during discovery before it kills campaigns, to how they position alignment-building as billable strategic work rather than free relationship management. You’ll learn how to diagnose team misalignment in prospect conversations, what frameworks actually build alignment versus surface-level collaboration, and how to price alignment work when clients think they’re buying creative execution. This is essential listening for indies whose best ideas keep failing because client teams weren’t aligned.
Who should watch:
🟢 Agency leaders whose great work fails due to client team dysfunction
🟢 Strategists learning to diagnose organizational alignment issues
🟢 CMOs realizing their teams aren’t aligned on strategy or execution
🟢 Account leaders managing clients with internal politics and silos
🟢 New business teams learning to qualify for alignment readiness
indiework #indieswork
