Brilliant Budget Balancing

We err on the side of alliteration. And brilliant budget balancing is a good topic.

Kyle O’Brien sits down with Indie Agency News members, Noble People, to talk budgeting, with an AI twist.

The agency’s CMO, Todd Alchin and chief growth officer, Tom Morrissy, will discuss Noble People’s AI assistant, Budget Balancer, which helps with media investment decisions.

How does the future of budgeting look in the growing AI surge? How will this tool help streamline the budgeting process? Alchin and Morrisey will discuss how to find the ideal media mix between performance and brand, as well as chats with a virtual CFO.

Key topics include:

🔥 Finding the ideal media mix between performance and brand, and knowing how to pitch it to the C-suite
🔥 How to navigate the BS around AI
🔥 How AI can make work life easier
🔥 The right time to use AI and GPTs
🔥 How to best assess your current budgets and plans