How CMOs Choose Agencies + OwnIt Keeps the Heat On

Russell Barnett gets the double-whammy. He’s worked at (and works for) incredibly fun privately-owned brands. My/Mochi’s marketing success? That’s Russell. His new gig at Doughlicious? Stay tuned, but the early results are amazing.

But how does Russell work with agencies? How does he choose them? We spend some time picking Russell’s brilliant brain to learn his process, what he loves about agencies, and how agencies can set themselves apart for marketers.

In part two of #indiethinking, we talk to Own It founders Christy Hiler and Jean Freeman about the group’s recent get-together in New York. We cover the big takeaways, where women/diverse agency ownership is tracking, and what more needs to be done.