Meet an Indie Agency: Made Music Studio
February 20 @ 9:30 am – 10:00 am PST
Play the AT&T sonic logo in a room full of marketers and ask how long it has been around. They will consistently guess twice as long as reality.
That is the power of strategic sound — and that is exactly what Made Music Studio has been doing for over 20 years.
Danielle Venne is the ECD at Made Music Studio, the sonic branding pioneers behind the sounds you hear on ESPN, the NBA on ESPN, NBC Super Bowl coverage, and MetLife. Their work is not background music. It is miniature compositions — three to five seconds of strategic design that shape how people feel about a brand for a decade or more.
Her take: “Sound is going to drive emotion better than almost any other sense. Drives emotion better than visuals.”
In an industry obsessed with what brands look like, this conversation is about what they sound like — and why that might matter more.
