Meet an Indie Agency: Powell Communications
February 26 @ 9:30 am – 10:00 am PST
“We interview you like a therapist, we PR you like a publicist, and we plan like a strategist.”
That is Katy Hendricks, CMO of Powell Communications, describing how a 26-year-old indie comms agency has become one of the most connected shops in advertising.
Powell specializes in communications for the ad industry — media relations, LinkedIn strategy, awards, events, jury placements, crisis comms and strategic positioning. Their job is to help agencies find what makes them different and make sure the right people hear about it.
Their philosophy on crisis? “The best crisis plan is the crisis that doesn’t happen.” They want clients to keep them completely honest about background situations so they can help avoid trouble rather than just react to it.
They are also fully remote, have won Inc. Best Workplaces two years running and maintain a Slack channel called “goth girls book club” that has been going for years. Katie sums up the culture simply: “Happy people serve happy clients.”
Thursday, Feb. 26, on Indie Agency News TV.
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